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Research 2010

Research 2010. Nielsen Research 2009 – Top Channel Growth. Network % Rank NFL Network 1 Mun2 Cable 2 Fox Business Network 3 Outdoor Channel 4 Science Channel 5 Lifetime Movie Network 6 REELZCHANNEL 7 Style 8 History International 9

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Research 2010

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  1. Research 2010

  2. Nielsen Research 2009 – Top Channel Growth Network % Rank NFL Network 1 Mun2 Cable 2 Fox Business Network 3 Outdoor Channel 4 Science Channel 5 Lifetime Movie Network 6 REELZCHANNEL 7 Style 8 History International 9 Biography Channel 10 Source: Nielsen 2009

  3. ReelzChannel Compared to Other Channels ReelzChannel Viewership Ranking Among Popular Digital Networks, on Charter, Los Angeles System: % Subs Viewing 1.National Geographic 23.24 2.MTV2 16.40 3.G4 16.34 4.Lifetime Movie Network 14.04 5.Hallmark 13.14 6.Womens Entertainment 12.78 7.History International 11.76 8.Style Network 10.99 9.Versus 9.75 10.Noggin 9.60 11.The N 8.85 12.Nicktoons 8.42 13.Discovery Health 8.36 14.Biography Channel 8.30 15.Military Channel 7.76 16.Boomerang 7.39 17.Fuse 7.14 18.Sundance Channel 6.87 19.MTV Hits 6.83 20.ReelzChannel 6.46 21.Investigation Discovery 6.44 22. TV Land 6.35 23. MTV Jams 6.32 24. BBC America 6.18 25. TV 1 5.43 26. DIY 4.79 27. Planet Green 4.76 28. VH1 Classic 3.95 29. VH1 Soul 3.88 30. BET J 3.80 31. Fine Living 3.64 32. Fuel TV 3.57 33. Independent Film 3.46 34. Discovery Kids 2.75 35. MTV U 2.72 36. Discovery en Espanol 2.32 37. Wealth TV 2.20 38. ImaginAsian TV 1.77 39. Bloomberg TV 1.73 40. ABC News Now 1.72 41. CMT Pure Country 1.37 42. Fox Business News 1.08 Source: Rentrak-ReelzChannel Research June/July/August 2009

  4. ReelzChannel Viewership • Test System: Charter Los Angeles • Basic Subscribers: 274,000 • Time Frame: June, July, August 2009 • ReelzChannel Viewers as % of System Subscribers: • JUNEJULYAUGUST • 6.9% 6.5% 4.4% • On a monthly basis, between4.4% and 6.9%of all basic system subscribers tuned into ReelzChannel; the three month average was5.9%.The tune-in percentage was more than double when calculated against only the digital basic package where ReelzChannel is carried. • Definition of a viewer: A viewer had to watch ReelzChannel for at least 6 consecutive minutes at some point during the month. This is the same benchmark used by Nielsen Research in determining household network ratings nationwide. Source: Rentrak-ReelzChannel Research June/July/August 2009

  5. Percentage of Subs Ordering Transactional On Demand Movies • Non RC ViewersRC ViewersDifference • June 12.3% 18.8% 53.3% • July 12.0% 17.5% 46.1% • August11.9%16.5%38.5% • ReelzChannel viewers ordered transactional on-demand movies at a buy rate between 38.5% and 53.3% higher than non-ReelzChannel viewers. Source: Rentrak-ReelzChannel Research June/July/August 2009

  6. Recommended Titles Performance • Non RC ViewersRC ViewersDifference • June 2.9% 3.8% +33% • July 1.2% 1.9% +52% • August.68%.99%+47% • On Demand titles promoted by ReelzChannel performed at buy rates between 33% and 52% higher among ReelzChannel viewers. • Examples of promoted titles during this period: Quantum of Solace, Gran Torino, Slumdog Millionaire, Twilight, Madagascar 2, Benjamin Button, Doubt, He’s Just Not That Into You, The Reader, New in Town. Source: Rentrak-ReelzChannel Research June/July/August 2009

  7. Guaranteed Movie Recommendation • Our on-air promotion – the Guaranteed Movie Recommendation (GMR) – seeks to drive more on-demand • movie sampling and viewing through a money-back guarantee on movies viewers don’t like. • In June, the GMR was Gran Torino, starring Clint Eastwood. Below is buy rate performance data: • Non RC ViewersRC ViewersDifference • 1.89% 3.48% +84% • The GMR movie buy rate was 84% higher among ReelzChannel viewers versus non-viewers. Source: Rentrak-ReelzChannel Research June/July/August 2009

  8. Premium Channel Usage • Usage of premium channels comparison between ReelzChannel viewers and non-ReelzChannel viewers for • the month of July 2009: • Non RC ViewersRC ViewersDifference • Base 254,412 17,564 • Premium 153,110 15,372 • % Premium 60.18% 87.52% +45.4% • Usage of premium channels among ReelzChannel viewers was 45.4%higher than among non-ReelzChannel viewers. • Definition of a viewer: A viewer had to watch one of the above mentioned channels for at least 30 consecutive minutes during the month. • Premium channels surveyed: HBO, Showtime, Starz, plexes ofeach. Source: Rentrak-ReelzChannel Research June/July/August 2009

  9. ReelzChannel Viewers: Cable’s Best Customers Reelz Audience Reelz Percent Index to US Any premium channel viewing past 30 days 46% 140 Watched any pay-per-view past 12 months24% 140 Heavy cable viewing/15+ hours past week 99% 155 Household has a DVR 50% 156 Source: MRI Fall 2009, Base: Adults 18+; Viewed past week

  10. ReelzChannel HH Sampling (Cume) Has Increased Significantly ReelzChannel was viewed in 1,682,000 Homes During the Average Week of 4Q’09 – An increase of 88% Past Year from 2.1 to 3.6% of coverage area homes. ReelzChannel Weekly HH Cume Audience Among Coverage Area HHs SOURCE: Nielsen Media Research, National People Meter; Average Weekly Cume based on 6 min. of viewing during one day.

  11. Attractive Nielsen Demographics ReelzChannel a Top 10 Network for Top Earning Professional Adults 18-49 “New Car Prospect, Any Type of Car”3Q09 Total Day Coverage Area Rating Index to A25-54 Source: Nielsen Cable National Audience Demographics, Base: A25-54 June 29, 2009 – September 27, 2009 Monday-Sunday 6:00AM-6:00AM

  12. ReelzChannel.com: A Top Movie/Entertainment Site for Persons 12-49 Persons 12-49 Unique Index to Internet Users Source: comScore Site Metrix, December 2009;

  13. The Best Deal in the Business 5-Year Term No License Fees Free Headend / Localization Equipment $.10 Marketing Support Digital Basic Carriage Minimum Free VOD Content + Other Marketing Tools

  14. Thank You!

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