1 / 11

"Tall" Coffees and Assault Weapons

"Tall" Coffees and Assault Weapons. Presentation by: David Cooper and Adam Haile-Mariam. Tricks of the Deception Trade. Christine's Story. Trick #4: Eye Candy. What just happened in that ad? How did she lose that weight? How many calories did those 7 items under 9 grams of fat have?.

edison
Download Presentation

"Tall" Coffees and Assault Weapons

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. "Tall" Coffees and Assault Weapons Presentation by: David Cooper and Adam Haile-Mariam

  2. Tricks of the Deception Trade Christine's Story

  3. Trick #4: Eye Candy • What just happened in that ad? • How did she lose that weight? • How many calories did those 7 items under 9 grams of fat have? • “By reducing my daily calories and replacing my usual fast food with Taco Bell’s® Drive-Thru- Diet®” – Christine • 150 – 340 calories per item

  4. Trick #1: Misnomers • “Taco Bell® Drive-Thru- Diet”® • Diet Definition – • Food and drink considered in terms of its qualities, composition, and its effects on health • Such a selection or a limitation on the amount a person eats for reducing weight. - Dictionary.com - Quote from Taco Bell Website “Drive-Thru-Diet® is not a weight-loss program.”

  5. Trick #2: Frame It and Claim It • Fresco • Fresh • Makes one think of items that are healthy, light, or organic

  6. Trick #3: Weasel Words • “Fewer calories” • not as great in amount or degree • But not a specific amount • “Some food choices… are better than others” • Open ended comparison • Better than what?

  7. Trick #5: The "Average" Bear • Average – The mathematical mean • Average – The ‘typical’ person • Average number of times Americans eat fast food per week – 3 times Average/Typical People? • “These results aren’t typical, but for me they’re great!” – Christine

  8. Trick #6: The Baseline Bluff • Never specifies what amount of calories or fat she got from her usual fast food before switching to Taco Bell • Never know specific amount she then cut calorie intake from How much was she eating before?

  9. Trick #7: The Literally True Falsehood • Lowered fat, increased sodium • Fat not only component in losing weight, eating healthier • “The Dietary Guidelines for Americans recommend limited saturated fat to 20 grams and sodium to 2,300 milligrams for a typical adult eating 2,000 calories daily.” • National Nutrition Guide

  10. Trick #8: The Implied Falsehood • Advertisement never states that Taco Bell ® will make you lose weight • Even if you reduce calories, you maynever actually lose weight • She can lose it you can too?

More Related