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Spring 2016 Focus Group Results and SWOT Analysis

Spring 2016 Focus Group Results and SWOT Analysis. For 2016-2021 Strategic Planning. Strategic Planning Process. Future: 5-year Vision. Today: Mission. Mission.

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Spring 2016 Focus Group Results and SWOT Analysis

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  1. Spring 2016 Focus Group Results and SWOT Analysis For 2016-2021 Strategic Planning

  2. Strategic Planning Process Future: 5-year Vision Today: Mission

  3. Mission Our mission is to ensure students develop the skills and knowledge required to achieve professional and personal goals in dynamic local and global communities.

  4. Vision DRAFT Rogers State University aspires to be the regional university of choice for Northeast Oklahoma and beyond, recognized as a model for excellence in face-to-face and online academic programs at both the undergraduate and graduate levels.

  5. Strategic Planning Process • Engage university community in strategic conversations – August 2015 • Convene Strategic Planning Group (SPG) – Fall 2015 • Develop strategic goals with university input • Discuss RSU vision for 2021 • Conduct focus groups of university constituents – February – March 2016 • Appropriateness of goals • SWOT analysis/Gap analysis

  6. Process continued… You are here. • Reconvene SPG – April 2016 • Using results of SWOT analysis, review goals, develop strategic objectives for each goal, assign responsible parties, due dates, and metrics • Develop process for implementing strategic plan and operational plans • University community reviews and prioritizes objectives – April 2016 • SPG finalizes plan, priorities, and processes – May 2016 • Realizable and measurable outcomes • Clearly specify how strategic priorities segue with budgeting process.

  7. Process continued… • Departments develop Operational Plans - June through Sept. 2, 2016 • Strategically select 3 to 6 objectives for Year 1 • Measurable outcomes • Reconvene SPG – March 2017 • Review aggregate results of strategic plan for Year 1 • Review Operational Plans • Departments have submitted to area Vice Presidents • Use results of Year 1 to inform budgeting process • Review priorities/Reprioritize objectives for Year 2 • Departments develop and implement operational plans for Year 2

  8. Focus Group Process • 16 focus groups conducted between January 25 and February 26, 2016 • 107 participants • Students • Fulltime & Part-time, Day and Evening, F2F and Online, (all 3 campuses) • Alumni • Staff (all 3 campuses) • Faculty (all 3 campuses) • Full-time • Part-time

  9. Focus Group Participants

  10. Focus Group Questions • Is Goal #1 Inspire Student Learning and Development appropriate to meet RSU’s mission and bridge us successful to 2021? • Missing goals? • What challenges does the university face in achieving each goal? • What actions can be taken to achieve each goal? • What is working?

  11. Goal #1: Inspire Student Learning and Development

  12. Goal #2: Advance Institutional Excellence and Innovation; Develop Traditions

  13. Goal #3: Promote Comprehensive Community Engagement

  14. Goal #4: Enhance Enrollment Growth and Development

  15. Additional Goals suggested Separate “Traditions” out of Goal #2 as its own goal Diversity and Inclusion, Global Awareness Resources

  16. Analysis of Results Focus groups identified 478 challenges to the four goals Focus group results reported verbatim at http://www.rsu.edu/about/strategic-planning/2016-2021-strategic-plan Modified Q-sort conducted to translate challenges into 32 themes with associated strengths and opportunities

  17. Goal #1: Inspire Student Learning and Development Themes • (23) Curriculum and Internships • (20) Course Variety and Scheduling • (19) Student Life on Campuses • (18) Course Quality and Delivery • (16) Types of Degrees Offered • (16) Resources and Financial Independence • (12) Branch Campus Resources

  18. Goal #1: Inspire Student Learning and Development Themes • (10) Tuition & Fees, Scholarships, and Financial Aid • (9) Diversity, Inclusion and Global Awareness • (9) Advisement, Tutoring and Mentoring • (8) Career Services and Internships • (6) Miscellaneous issues • (4) Service Learning and Civic Engagement

  19. Goal #2: Advance Institutional Excellence and Innovation; DevelopTraditions Themes • (57) Culture and Climate • (37) Staffing and Wages • (29) Internal Communication • (21) Tradition • (16) Professional Development • (11) Policies, Procedures, and Protocols

  20. Goal #2: Advance Institutional Excellence and Innovation; DevelopTraditions Themes • (9) Budget and Resource Concerns • (7) University Vision • (6) Miscellaneous issues • (3) Alumni Services

  21. Goal #3: Promote Comprehensive Community Engagement Themes • (36) Community Image and Awareness • (16) Branding and Promotion • (16) Resources and Funding

  22. Goal #4: Enhance Enrollment Growth and Development Themes • (25) Understanding RSU Target Market • (11) Capacity and Resources • (7) Diversity and Inclusion • (6) Student Preparation • (5) Student Costs • (5) Miscellaneous issues

  23. SWOT Analysis Ask, “What are RSU’s strengths” and “ Where are the gaps?” Capitalize on our strengths to close the gaps. Pages 9-19 of SWOT Analysis

  24. SWOT Analysis for Goal #1 (pp 9-12)

  25. 2016-2021 Strategic Plan Goals with Suggested Initiativesbased on Spring 2016 SWOT Analysis braiding strategic actions into a strong plan

  26. Next… • Goals #1 - 4 • Initiatives • Strategic Actions/Priorities • Performance Indicators

  27. Development of Initiatives and Strategic Actions • Goal #1: Inspire Student Learning and Development (pp. 1-2 SWOT analysis) • Initiative 1: Improve the Quality of Learning Across the Curriculum • Strategic actions • Initiative 2: Promote Student Success Across the University • Strategic actions • Initiative 3: Enhance Transformational Educational Experiences • Strategic actions

  28. Development of Initiatives • Goal #2: Advance Institutional Excellence and Innovation; DevelopTraditions (pp. 3-4 SWOT analysis) • Initiative 1: Enhance Organizational Culture and Strengthen Internal Communication Systems • Strategic actions • Initiative 2: Support Professional Growth and Employee Well-Being • Strategic actions

  29. Development of Initiatives • Goal #3: Promote Comprehensive Community Engagement (pp. 4-5 SWOT analysis) • Initiative 1: Enhance RSU’s Image in the Community and Build Awareness of RSU Excellence • Strategic actions • Initiative 2: Strengthen RSU Endowments and Donor Base • Strategic actions

  30. Development of Initiatives • Goal #4: Enhance Enrollment Growth and Development (pp. 5-6 SWOT analysis) • Initiative 1: Enhance Enrollment Growth • Strategic actions • Initiative 2: Strengthen Student Services (Also see Goal #1) • Strategic actions

  31. “There is no medicine like hope, no incentive so great, no tonic so powerful as expectation of something tomorrow.”   Orison S. Marden

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