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Focus Group Data Analysis

Focus Group Data Analysis. Immersion 2008. Focus group. Purpose:    Determine the user’s preference for instructional style   Identify the user’s preferred method of support Determine what features the users feel are a priority Establish where the user prefers to receive this training.

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Focus Group Data Analysis

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  1. Focus Group Data Analysis Immersion 2008

  2. Focus group Purpose: •    Determine the user’s preference for instructional style •   Identify the user’s preferred method of support • Determine what features the users feel are a priority • Establish where the user prefers to receive this training

  3. Goals •    Determine the user’s preference for instructional style •   Identify the user’s preferred method of support • Determine what features the users feel are a priority • Establish where the user prefers to receive this training

  4. Demographics • Webshop Authors • All women • 5 from Region 4 • 1 from Region 1 &8 • 1 from Region 2 &3

  5. Methodology • Conducted using GotoMeeting.com • 4 staff members participated using the audio feature • 1 staff member participated using the chat feature • 1 immersion team member served as a moderator • 7 immersion team members listened and took detailed notes

  6. Design Direction • 1 Captivate tutorial • 1 Audacity tutorial • Resource/Collaboration Page of TTAC Online

  7. Next Steps • Continue Development of Prototypes • Internal usability test (informal) • External usability test (formal with TTAC staff members) • Continued revision and iteration of prototypes

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