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Communicating with External Stakeholders. Scott Rayder NOAA Chief of Staff August 24, 2005. NOAA Business Model. Why Are External Stakeholders Important?. $. $. X. How Does NOAA get its message to External Stakeholders?. Directly
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Communicating with External Stakeholders Scott Rayder NOAA Chief of Staff August 24, 2005
NOAA Business Model Communicating with External Stakeholders
Why Are External Stakeholders Important? $ $ X Communicating with External Stakeholders
How Does NOAA get its message to External Stakeholders? • Directly • The Administration does so via briefs or updates in person (e.g. briefings to Hill, press, NGOs and industry) • Through the press • We use the media as a means to leverage the importance of NOAA’s programs • Through constituents • 3rd party validation of the NOAA program is critical for support of our organization Communicating with External Stakeholders
Surprise Reorganizations in 109th Congress • Senate Commerce Committee expands from 7 to 10 subcommittees • Science and Space: NESDIS • Fisheries and the Coast Guard: NMFS except MSA • Global Climate Change: NOAA climate change research programs • Disaster Prevention and Prediction: National Weather Service • National Ocean Policy Study: Ocean Commission Recommendations Communicating with External Stakeholders
The HillAppropriations Reorganization a Surprise • House Appropriations Committee contracted from 13 to 10 Subcommittees • Senate appropriations Committee, despite opposition, eventually acceded to most changes • In House, NOAA’s funding subcommittee has been renamed the Science, State, Justice and Commerce Subcommittee • In the Senate, the funding subcommittee has been renamed the Commerce, Justice and Science Subcommittee Communicating with External Stakeholders
The HillAppropriations Reorganization a Surprise • NOAA will now be considered by both the Senate and House subcommittees with: • =$16.5B FY ‘06 budget request • =$5.6B FY ’06 budget request • =$3.6B FY ’06 budget request • Although budget allocations should cover all of the requests, it is ultimately up to the Subcommittees to divvy up the money Communicating with External Stakeholders
The HillNOAA’s Unique Hill Relationship • Viewed as a “non-political” science-based agency • Intense support from key leaders • Positive public image —programs touch constituents lives daily • Fisheries regulations causes most controversy and Member concerns Communicating with External Stakeholders
How Does NOAA Legislative Affairs Work • Pro-active 24/7/365 • Meeting member’s needs • Keeping NOAA Legislative Affairs in the loop (e.g. one NOAA) • Respond promptly • Get members and staff into the field (202) 482-4981 BUILDING TRUST! Communicating with External Stakeholders
How Does NOAA Legislative Affairs Work (contd.) • Legislative coordination: • Drafting Assistance • Monitoring bill and amendment introductions • Maintaining communication with bill sponsors • Coordinating Views Letters, Statement of Administration Policy and unofficial views Communicating with External Stakeholders
How Does NOAA Legislative Affairs Work (contd.) • Communications: • Initiate meetings and briefings with members and staff • Respond promptly to Congressional inquiries • Introduce key staff to NOAA through meetings, site visits and written materials • Maintain website • Keep DOC and NOAA leadership informed through written and oral reports http://www.legislative.noaa.gov/ Communicating with External Stakeholders
The Press DO YOU KNOW THE RULES? • On the record • Off the record • On background As you move upwards in NOAA you need to know the rules! Communicating with External Stakeholders
The Press • On the record • Your name in print • Off the record • You provide information but that information can’t be used directly, however, it will enable a reporter to ask sharper questions of others • On background • The information you provide is used but your name is not in print (e.g. “A Commerce official noted...”) Ask the reporter before you talk! Communicating with External Stakeholders
The Press • Be careful — names in lights get shot at! • You may get burned! • Reporters can get information wrong! • Report to your NOAA PA rep on your dealings. The goal here is to speak as “one NOAA” • Getting cross-wired in the press is embarrassing Communicating with External Stakeholders
3rd Party Endorsements • Implementation of US Ocean Action Plan • NOAA needs to work with key constituents Communicating with External Stakeholders
3rd Party EndorsementsCampaigns • Letters • Emails • Telephone • Faxes • Events in DC to support specific initiatives (e.g. CHOW) • Our constituents target the following: • The Hill â Enacted Budget • DOC â Formulated Budget • OMB â Formulated Budget } • Goal: Constituents care about programs! We want them to care about NOAA programs! Communicating with External Stakeholders
3rd Party Endorsements • We cannot ask people to lobby on our behalf. This is illegal! • If you are asked by a constituent if support for this organization would help, you can... • Any correspondence in support of NOAA programs/budget needs to go to AAs and Ed Shaw in NOAA Business Liasion BE RESPONSIBLE! Communicating with External Stakeholders