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Your Business Librarian

Your Business Librarian. Colette Holmes, Management Librarian Folsom Library, Room 341 A, One floor above Main (entry) floor Mon – Fri, 8:30 AM – 3 :00 PM Email: holmec@rpi.edu Voice: 276-8331. Marketing Info Sources. Library Catalog

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Your Business Librarian

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  1. Your Business Librarian • Colette Holmes, Management Librarian • Folsom Library, Room 341 A, One floor above Main (entry) floor • Mon – Fri, 8:30 AM – 3:00 PM • Email: holmec@rpi.edu • Voice: 276-8331

  2. Marketing Info Sources • Library Catalog • Marketing & Industry Reports – Database bundles • Company Information – Public vs. Private • Trade Publications • Statistical Information – Mostly public domain

  3. Private Companies • May be … • Well-known - Dunkin Donuts • Large – Mars • Long established – Ghirardelli (est. 1852) • Family owned - Pink Hot Dogs, Inc. • Employee owned – Hy-Vee, Inc. • Always difficult and nearly impossible to research!

  4. Public Companies • Example – Starbucks • Ticker symbol (sbux) • Sells stock. • Traded on stock exchanges(s). • Must report to SEC (Security & Exchange Commission) • SEC filings are public domain. • EASY TO RESEARCH!

  5. Codes: Companies & Industries • Starbucks’s Primary Codes • SIC 2095 (Roasted Coffee) • NAICS 311920 (Coffee and Tea Manufacturing) • Search for info by company and/or industry. • Make comparisons.

  6. SIC & NAICS • SIC codes - introduced 1930s (Standard Industrial Classification codes) • NAICS – introduced 1980s (North American Industrial Classification System)

  7. SICs & NAICS • Inconsistent Assignment to Companies • Seen among business information resources • Can vary with resources such as Mergent, Hoover’s, US Economic Census, etc. • Old and New SICs and NAICS • No one-to-one translation • “Bridge translations” • Ask Dr. NAICS

  8. Keep in Mind… • SIC/NAICS Inconsistent; Not 1-to-1 • Public vs. Private Companies • Market/Industry Reports on the Web • New Interfaces • Mergent via Mergent’s site • LexisNexis via Library Catalog • Won’t See “One Stop” Shopping

  9. The End Spring 2010

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