From Adrema to Follow Up-PR

1. From Adrema to Follow Up-PR LXIV International Council Meeting Opatija, Croatia October 28th - November 3rd 2013

2. The European Law Students’ Association From Adrema to Follow Up-PR Discussion about PR- Be Provocative, be Prepared! 2. Presentation by Director for PR of ELSA International 2013/2014~Marcelina Burzec 3. PR and Press Release 4. Practical part Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

3. The European Law Students’ Association • Discussion about PR- • “Be PRovocative, be PRepared!” ? Image relationS Lies v. Truth Free publicity Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

4. The European Law Students’ Association 2. Presentation by Director for PR of ELSA International 2013/2014 Marcelina Burzec Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

5. The European Law Students’ Association Goals „A goalwithout a plan isjust a wish.” by Antoine de Saint-Exupery Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

6. SMART rule

7. Media communicationimprovement

8. Raise PR awareness in the Network

9. Show, provide and help with PR tools

10. Image Report

11. Factors which determine success

12. Strategy

13. Timing

14. Content

15. Preparation

16. Selection

17. Attitude „Knowledge ispower but enthusiasmpulls the switch.” by Iver Ball

18. Media relations

19. The European Law Students’ Association 3. PR and Press Release What is PR? »Public relations (PR) is the management function that identifies, establishes and maintains mutually beneficial relationship between organisation and various publics (stakeholders) on whom its success or failure depends on" by Cutlip, Center, Broom Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

20. The European Law Students’ Association 3. PR and Press Release PeRception about ELSA? Us? Members? Law Students? Your parents and friends? Partners, sponsors? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

21. The European Law Students’ Association 3. PR and Press Release How to create a great PR? RAAAACE  Research Action/Objects Communication/Publicity Evaluation Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

22. The European Law Students’ Association 3. PR and Press Release ADREMA call Follow up email call call Media kit conference email call Press Release Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

23. The European Law Students’ Association 3. PR and Press Release ADREMA -Tailoring relationships Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

24. The European Law Students’ Association 3. PR and Press Release Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

25. The European Law Students’ Association 3. PR and Press Release Easier said than done?! HOW TO WRITE IT? -Imagine you are journalist -customize your message to the public you are addressing to -think about the audience you are addressing-> their thinking, lifestyle -think about the inverted pyramid Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

26. The European Law Students’ Association 3. PR and Press Release Email Press Release PR TOOLS & CHANNELs Speeches Telephone Brochures Facebook Media Kit Newspaper Press Conferences Radio Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

27. The European Law Students’ Association 4. Practical part Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

28. The European Law Students’ Association GROUP 1 Evaluate the communication of the official ELSA Facebook page,give your suggestions and share your good practices. (KEEP IN MIND: there are externals reading and it is an official page) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

29. The European Law Students’ Association GROUP 2 Evaluate the communication of our ELSA Facebook group (ELSA Marketing Team 13/14), give your suggestions and think about the ways to improve it. What should we share, what not? WHY?Think about your own MKT FB Groups as well- how is it working there? (KEEP IN MIND: internal PR, awareness and support among marketers…) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

30. The European Law Students’ Association GROUP 3 Prepare the ADREMA for the following event/project: ELSA Day 2014 (KEEP IN MIND: Media that are covering this field of law or could be interested, the more specific the Adrema, the better support when acting…) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

31. The European Law Students’ Association GROUP 4 Write Press Release for the following event/project: ELSA Day 2014 (KEEP IN MIND: write it in a form like journalist would be writing it (3rd person, follow the structure of inverted pyramid, 5W , from important to detailed and less important info, value for reader…) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

32. The European Law Students’ Association GROUP 5 You will play the role of the Journalist - What kind of questions might pop-up? What would you be interested to know as journalist? Focus on ELSA Day 2014. (KEEP IN MIND: you are now external who doesn’t have a clue what ELSA is, why would(n’t) you publish article/news about ELSA Day?, does it has any value for your readers?…) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

33. The European Law Students’ Association GROUP 6 Your role is to make the follow up- What kind of questions might pop-up? What kind of questions might arise and you should have an answer to it? Event: ELSA Day 2014. (KEEP IN MIND: How to react if they published it? How to react if they didn’t? How to get out the most of the situation? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

34. The European Law Students’ Association GROUP 7 Meeting with Dean/Professor at your faculty. Event: ELSA Day 2014. (KEEP IN MIND: You want to organise ELSA Day at your faculty. How could you involve your faculty and staff in this? Will this contribute to a good image of ELSA if you have this cooperation? How would you get them on board? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom