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Services and Nonprofit Organization Marketing

Chapter 11 Version 6e. 2. chapter. Learning Objectives. . 11. . 1.Discuss the importance of services to the economy. 2.Discuss the differences between services and goods. 3.Describe the components of service quality and the gap model of service quality. . . Chapter 11 Version 6e. 3. chapter.

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Services and Nonprofit Organization Marketing

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