Competitive Intelligence

Competitive Intelligence https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Industrial espionage - Competitive intelligence and economic or industrial espionage • With its roots in market research, 'competitive intelligence' has been described as the 'application of principles and practices from military and national intelligence to the domain of global business'; it is the business equivalent of open-source intelligence. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Industrial espionage - Competitive intelligence and economic or industrial espionage • The difference between competitive intelligence and economic or industrial espionage is not clear; one needs to understand the legal basics to recognize how to draw the line between the two. Others maintain it is sometimes quite difficult to tell the difference between legal and illegal methods, especially if considers the ethical side of information gathering, making the border even more blurred and elusive of definition. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Open-source intelligence - Competitive intelligence • In the private sector, competitive intelligence has become a tool for marketing strategies that focus on strategically prepared information under the direction of private companies or individuals who sell organized information to specific security, law enforcement and military industries, amongst other strategic applications, often on a contractual basis https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence • 'Competitive intelligence' is the action of defining, gathering, analyzing, and distributing intelligence (information gathering)|intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence • # Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage, which is illegal. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence • The Future of Competitive Intelligence: Contest for the Profession's Soul, Competitive Intelligence Magazine, 2008, 11(5), 22 https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence • The term CI is often viewed as synonymous with competitor analysis, but competitive intelligence is more than analyzing competitors—it is about making the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • The first professional certification program (CIP) was created in 1996 with the establishment of The Fuld-Gilad-Herring Academy of Competitive Intelligence in Cambridge, Massachusetts|Cambridge, Massachusetts. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • These issues were widely discussed by over a dozen knowledgeable individuals in a special edition of the Competitive Intelligence Magazine that was dedicated to this topic.(Competitive Intelligence Magazine, 2003, 6(4), July/August) In France, a Specialized Master in Economic Intelligence and Knowledge Management was created in 1995 within the CERAM Business School, now [ http://www.skema-bs.fr/faculte-recherche/centre-intelligence-economique-et-influence SKEMA Business School], in Paris, with the objective of delivering a full and professional training in Economic Intelligence https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • On the other hand, practitioners and companies regard professional accreditation as especially important in this field.Gilad, Ben and Jan Herring. CI Certification - Do We Need It?, Competitive Intelligence Magazine, 2001, 4(2), 28-31. In 2011, SCIP recognized the Fuld-Gilad-Herring Academy of Competitive Intelligence's CIP certification process as its global, dual-level (CIP-I and CIP-II) certification program. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • In summer 2004 the Institute for Competitive Intelligence was founded, which provides a postgraduate certification program for Competitive Intelligence Professionals https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • Accepting the importance of competitive intelligence, major multinational corporations, such as ExxonMobil, Procter Gamble, and Johnson and Johnson, have created formal CI units. Importantly, organizations execute competitive intelligence activities not only as a safeguard to protect against market threats and changes, but also as a method for finding new opportunities and trends. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • Organizations use competitive intelligence to compare themselves to other organizations (competitive benchmarking), to identify risks and opportunities in their markets, and to pressure-test their plans against market response (war gaming), which enable them to make informed decisions. Most firms today realize the importance of knowing what their competitors are doing and how the industry is changing, and the information gathered allows organizations to understand their strengths and weaknesses. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • One of the major activities involved in corporate competitive intelligence is use of ratio analysis, using key performance indicators (KPI). Organizations compare annual reports of their competitors on certain KPI and ratios, which are intrinsic to their industry. This helps them track their performance, vis-a-vis their competitors. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • The actual importance of these categories of information to an organization depends on the contestability of its markets, the organizational culture, the personality and biases of its top decision makers, and the reporting structure of competitive intelligence within the company. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • According to Gilad, 20% of the work of competitive intelligence practitioners should be dedicated to strategic early identification of weak signals within a SEW framework. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • With the right amount of information, organizations can avoid unpleasant surprises by anticipating competitors’ moves and decreasing response time. Examples of competitive intelligence research is evident in daily newspapers, such as the Wall Street Journal, Business Week, and Fortune (magazine)|Fortune. Major airlines change hundreds of fares daily in response to competitors’ tactics. They use information to plan their own marketing, pricing, and production strategies. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • In fact there is a risk that information gathered from the Internet will be misinformation and mislead users, so competitive intelligence researchers are often wary of using such information. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • Organizations must be careful not to spend too much time and effort on old competitors without realizing the existence of any new competitors. Knowing more about your competitors will allow your business to grow and succeed. The practice of competitive intelligence is growing every year, and most companies and business students now realize the importance of knowing their competitors. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Historic development • According to Arjan Singh and Andrew Beurschgens in their 2006 article in the Competitive Intelligence Review, there are four stages of development of a competitive intelligence capability with a firm. It starts with stick fetching, where a CI department is very reactive, up to world class, where it is completely integrated in the decision-making process. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Similar fields • and David Blenkhorn [eds.], Controversies in Competitive Intelligence: The Enduring Issues https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Similar fields • Truth or Consequences: 10 Myths that Cripple Competitive Intelligence, Competitive Intelligence Magazine, 3(1), 37-40 https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Similar fields • (2008) “The Future of Competitive Intelligence: Contest for the Profession’s Soul, Competitive Intelligence Magazine, 11 (5), 21-25. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Ethics • Combining that with the over two dozen scholarly articles or studies found within the various CI bibliographic entries,Knip, Fleisher, Dishman, 2003[http://wiki.telfer.uottawa.ca/ci-wiki/index.php/Ethics_in_Competitive_Intelligence#.22The_Bible_of_BI_Ethics.22 Ethics in Competitive Intelligence, University of Ottawa] it is clear that no shortage of study has gone into better classifying, understanding and addressing CI ethics. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Competitive intelligence - Ethics • Competitive intelligence research is distinguishable from industrial espionage, as CI practitioners generally abide by local legal guidelines and ethical business norms.[http://rhesq.com/CI/SCIP%20EEA%20Policy%20Analysis.pdf Society of Competitive Intelligence Policy Analysis on Competitive Intelligence and the Economic Espionage Act, written by Richard Horowitz, Esq.] https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Creative competitive intelligence • Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.http://www.entrepreneur.com/encyclopedia/competitive-intelligence https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Creative competitive intelligence - Historic development • The first professional certification program (CIP) was created in 1996 with the establishment of The Fuld-Gilad-Herring Academy of Competitive Intelligence in Cambridge, Massachusetts|Cambridge, Massachusetts. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Creative competitive intelligence - Historic development • These issues were widely discussed by over a dozen knowledgeable individuals in a special edition of the Competitive Intelligence Magazine that was dedicated to this topic.(Competitive Intelligence Magazine, 2003, 6(4), July/August) In France, a Specialized Master in Economic Intelligence and Knowledge Management was created in 1995 within the CERAM Business School, now [http://www.skema-bs.fr/faculte-recherche/centre-intelligence-economique-et-influence SKEMA Business School], in Paris, with the objective of delivering a full and professional training in Economic Intelligence https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Creative competitive intelligence - Historic development • In summer 2004 the Institute for Competitive Intelligence was founded, which provides a postgraduate certification program for Competitive Intelligence Professionals https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Creative competitive intelligence - Historic development • According to Gilad, 20% of the work of competitive intelligence practitioners should be dedicated to strategic early identification of weak signals within a SEW framework. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Creative competitive intelligence - Historic development • With the right amount of information, organizations can avoid unpleasant surprises by anticipating competitors' moves and decreasing response time. Examples of competitive intelligence research is evident in daily newspapers, such as the Wall Street Journal, Business Week, and Fortune (magazine)|Fortune. Major airlines change hundreds of fares daily in response to competitors' tactics. They use information to plan their own marketing, pricing, and production strategies. https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

Porter's four corners model - Use in competitive intelligence and strategy • Despite its strengths, Porter's four corners model is not widely used in strategy and competitive intelligence. In a 2005 survey by the Society of Competitive Intelligence Professionals's (SCIP) frequently used analytical tools, Porter's four corners does not even figure in the top ten.[ State of the art: competitive intelligence], Research report 2005-2006 Society of Competitive Intelligence Professionals (SCIP) https://store.theartofservice.com/the-competitive-intelligence-toolkit.html

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Competitive Intelligence