National Alzheimer’s Project Act

1. Alzheimer’s Awareness Campaign Timeline National Plan to Address Alzheimer’s Disease 1 National Alzheimer’s Project Act 2 Campaign Strategy 3 4 5 Media Strategy alzheimers.gov 6 Television Experience Analysis Next Steps Radio 7 Print Digital

2. Strategy for Alzheimer’s Awareness Goals: Connect caregivers with existing resources Work with partners to build a National effort Publicize federal as well as other resources • Things We Wanted To DO: • ACKNOWLEDGE CAREGIVERS • Use testimonials when possible • Evaluate response – use it to drive content • Things We Didn’t Want to Do: • Avoid duplication of existing campaigns and resources

3. NAPA Goal: 3.C.2 – Expand long-term care awareness efforts • Incorporate information on Alzheimer’s into long-term care awareness campaign • NAPA Goal: 4.A.1 – Design and conduct a national education and outreach initiative • Funding: $4 million • Timeline: Website – Testimonials – 30 Second TV Spot ready by May 15th

4. ACL - Administration for Community Living

5. Alzheimer’s Media Plan

6. National Alzheimer’s Project Act President Obama signs NAPA into law, January 4, 2011 The National Alzheimer's Project Act (NAPA) creates an important opportunity to build upon and leverage HHS programs and other federal efforts to help change the trajectory of ADRD. The law calls for a National Plan for ADRD with input from a public-private Advisory Council on Alzheimer's Research, Care and Services. The Advisory Council will make recommendations to HHS for priority actions to expand, coordinate, and condense programs in order to improve the health outcomes of people with ADRD and reduce the financial burden of these conditions on those with the diseases, their families, and society.

7. Digital Analytics

8. Next Steps User survey analysis Working Group to over see content Better coordination with partners Analysis of site use Rethink media strategy