Top 5 Secrets to Successfully Localized Websites – Uncovered!

2. Top 13 Secrets to Successfully Localized Websites – Uncovered! • Identifying a Target Market • Build your Business from Scratch Around a Localized Website • Keeping Design Flexible • “Internationalizing” a Website by using Unicode • Local Keyword Research • Apart from Language Translation…

3. Attention to Local Law and Regulations • Localized Social Media Strategy • Excellent Bonding and Cohesion in the Team • Localized Customer Support • Convenient Payment Options • Translation Management Software • Testing Before Launch

4. Identifying a Target Market • Is the country interested in the product? • Will the targeted consumer willingly choose the brand? • Can the business survive the already existing competition? Build your Business from Scratch Around a Localized Website As of October 2019, 58% of earth’s population is now online. That amounts to a staggering 4.48 billion users worldwide; with China, India and the United States leading the way. While this huge number may not be an established consumer base for a particular brand, it certainly is a market filled with potential that shouldn’t be left unutilized.

5. Keeping Design Flexible The average word length of the English language is 4.7 characters. Languages like German and Mongolian have average word lengths between 11.5 and 12. The distribution of word lengths in various languages is vastly varied. “Internationalizing” a Website by using Unicode A total of 110–116 different characters exist across the different languages of the world. It is a happy thought that a website doesn’t necessarily need to display each and every one of them. But a point to consider is that some or many of them may end up as strange symbols instead of being displayed correctly.

6. Local Keyword Research Google Search doesn’t enjoy a presence in each and every nation on earth. Freshly localized websites need to feature in the results page of native search engines. Baidu is the most popular search engine in China. Yandex is the most popular search engine in Russia. Apart from Language Translation… In addition to linguistic translation efforts; images, messages, and even colors have to be localised for a target audience. For example, Australia doesn’t play in the snow in December. Also, any user, anywhere any the world, unconsciously responds better to imagery that contains the same ethnicity as the target market.

7. Attention to Local Law and Regulations Every nation has different laws and regulations concerning terms of service, privacy, data protection, etc. For example, GDPR does not apply as harshly or strictly elsewhere in the world as it does within the EU, unless specifically mandated by the European Parliament or Union or by a country like Australia that has an overlap of the GDPR with its own Privacy Principles. Localized Social Media Strategy • Norway and Australia are the only two countries where Snapchat is more popular than Instagram. • India has 270 million Facebook users. Next comes the US, with 190. Third place is taken by Indonesia with 130 million. Facebook is banned in Bangladesh, China, Iran and North Korea.

8. Excellent Bonding and Cohesion in the Team A successful business needs people on board who understand what makes the market tick. This includes translators, preferably native. They should be good at transcreation. Developers should be able to work well and collaborate with translators. Localized Customer Support Customers appreciate support in their native language. A business should provide its consumers with local phone numbers and addresses if it can. It makes the business appear more reliable, trustworthy and approachable to its customers.

9. Convenient Payment Options This is a critical parameter. Getting a bunch of new customers to the checkout page takes quite some work. Losing them at this point is VERY disappointing. If a willing consumer doesn’t find preferred payment options, It’ll take nothing for him to just click out of his browser and just forget about the whole thing. Translation Management Software Manually localizing a website is legitimately one of the worst things a human being can do to himself. Spreadsheets and emails have a margin of error that is just too high.

10. Testing Before Launch Particular areas to pay attention to are how fast or how slow the website is loading at the user’s end so that the first impression on a new audience is not abysmal. Testing and improvement should continue after the website is up and running. The business should necessarily request for feedback through surveys. This will increase the conversion rate. Linguistic testing should check that every word appearing on the website is correctly translated, accurate and 100% understood by the intended audience.

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