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How Behavioral Science is rapidly & radically changing the business success formula

How Behavioral Science is rapidly & radically changing the business success formula . October 8 th , 2013 NAWBO Showcase Presentation. Key SHIFTS. Relationships over Technology Harder to compel Screen-centric, still relationship - driven Renewed focus: Relationships.

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How Behavioral Science is rapidly & radically changing the business success formula

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  1. How Behavioral Science is rapidly & radically changing the business success formula October 8th, 2013 NAWBO Showcase Presentation

  2. Key SHIFTS • Relationships over Technology • Harder to compel • Screen-centric, still relationship- driven • Renewed focus: Relationships

  3. “RelationshipEconomy” BEST RELATIONSHIPS HELP OUR BUSINESS THE MOST

  4. Level 5: Richest relationshipshave 9 qualities • Authenticity • Humility • Empathy • Confidentiality • Vulnerability • Curiosity • Generosity • Humor • Gratitude Something is….. ABSENT

  5. Still ABSENT!!!

  6. 60 55 $Billions 50 45 40 Annual Spending on Leadership Dev’t ($Billions) Avg. across Corporations, Wall St., & Gov’t

  7. Comprehensive yet concise values/personality dashboard

  8. “10 Character Flaws That Can Derail Even Good People” | Jan 09, 2013 Enviousness- not truly happy for others. Defensiveness- hypersensitive to criticism Aloofness- if cold/distant, not trusted Volatility- drama follows them/unsteady Entitlement- you deserve, but do not earn The “roller coaster” - so unpredictable not trusted or confided in Over the top eccentricity- seeking attention more than contribution Morally Scrupulous - You find fault with everyone but yourself. The Destructive Sense of Humor - Needless sarcasm/cutting remarks/relationships never “run deeper” Overly Eager to Please- do not advocate/explode

  9. Most pain-inducing personnel related growth challenge you NEED to solve to go to YOUR next level of performance & personality factors/uncertainty IMPEDING a precise and sustainable SOLUTION

  10. Most heavily leaned on, repetitively used, and heavily pressured part of the bike? http://www.youtube.com/watch?v=gENC-X4e5Gs

  11. CRANKSET The bicycle drivetrain that converts the reciprocating motion of the rider's legs into rotational motion used to drive the chain or belt, which in turn drives the rear wheel.

  12. The PERSONALITYCRANKSET • Highly cyclical patterns • Predictive profiles • How Relate or Lead • http://vimeo.com/70921986

  13. GPS and “ the avoiders” • I am REALLY smart • TOO personal • Have “coach” • In Peer Group • Low priority • People not invested • Low budget • Crocodile ahead!!! • Already personal • GPS dashboard??? • Comprehensive/concise • Good luck in traffic! • More easily replaced • Scalable

  14. Pervasive role OF GPS • High stakes roles (nuclear, banking, military) • Athletic teams (performance) • Matching /algorithmic technology (eHarmony) • Behavioral economics (judgement) • Artificial Intelligence (AI) • Jury selection • Marketing (“Psychographics”) • 75% of Fortune 500 companies

  15. Case Example: Assessing work style ofmanagers/partners • Enhance alignment/detect misalignment • Development going forward

  16. GPS Dashboard solution Potential Derailers -Excitable -Extremely cautious -Lower science Strengths -Not about power, $$, Ego -Not hedonistic -Not overly traditional

  17. Sensitive use of GPS • Collaborative • “Doing with” not “doing to” • Balance profile & interview • Accelerate talents/strengths • Fill skill gaps, correct derailers • Not sanitize, but Understand/Expand

  18. What GPS is not • Fluffy personality tests • A credential-based commodity • Overuse/Misuse of one tool • E.g., MBTI • Book/Certification-based “Life coaching”

  19. what GPS is!!! +Elite tools -- identify solutions FOR pressing growth challenges +Holistic, nuanced, and fluid sense …..FLOW

  20. How Behavioral Science is rapidly & radically changing the business success formula

  21. GPS as Foundry • Selection: Sunny/Thorns/Skill Gps • Development: Meaningful Traction • Retention: Salary/benefits NOT motivators!!! • Succession: Protect Legacy of Values • Merger: Values aligned/conflictual • Leadership: Character, connection, presence

  22. The ROI of GPS • 75% of BIC profits to assessment strategies • Profits up 20% with more formalized selection

  23. Case: The Air Force study • Losing 50% of recruiters quickly • EQ-I • Gave to 1500 • Identified/developed 5 skills • 270% higher likelihood of retaining • Went from 50% to 97% retention

  24. Take home: GPS is critical to… ..cultivating the best relationships ..smoothly navigating key personnel challenges

  25. Success is not about what we accomplish, but what you INSPIRE others to accomplish

  26. More Fundamental & Customized Approach = Lasting Edge

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