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Why You Need Someone Like me on Your Project

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egarbugli
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Why You Need Someone Like me on Your Project

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  1. Why me? Why you need someone like me on your project Etienne Garbugli Product Design & Marketing Consultant

  2. I was born 45°17 N, 73°17 W

  3. I was born 45°17 N, 73°17 W also known as Greenfield Park

  4. I’m 1/4 italian, 3/4 French- Canadian Étienne is French, Garbugli Italian

  5. I speak French English Chinese German Italian

  6. I like… and dislike Hockey Sociology Travel Movies Cheese Driving Routine Umbrellas Baseball Ironing

  7. I studied Usability Project management Ecommerce Post-Graduate Degree Marketing strategy Ebusiness Process reeingeneering Film Politics Zen Sound design Communications Bachelor’s Degree German Chinese history Electronics Web design Creative thinking Video Computer animation Creative Arts Collegial Degree Photography Literature Marketing Cinema Biology Ecology Geography Technical design High School Economy Physics Chemistry History French Maths Elementary School Music Arts English

  8. I worked 2005 2006 2007 2008 2009 2010 2011 2012

  9. I worked BV Group Website redesign & marketing Reversible Media Designed & marketed Flagback, a product we built Thoughtworks (Beijing) User Experience practice lead 2005 2006 2007 2008 2009 2010 2011 2012 Aeroplan Designed & tested a flight reservation system Kotsego Usability & User Experience Consulting HireVoice Designed & marketed products in recruitment

  10. Overall, my background is Design 25% Psychology 25% Marketing & Communications 25% Technical 25%

  11. Overall, my background is Design 25% Psychology 25% Marketing & Communications 25% Technical 25% Chrome logo?

  12. What I do

  13. Many names… Human Factors User-Centered Design Interaction Design UX Strategy User Experience Design Information Architecture Usability UI design Human Computer Interactions Ergonomy

  14. Some terms I try to avoid Abstract Information Architecture Interaction Design User-Centered Design Human Computer Interaction Affordance Mental Memory Load Contingency Design Human Factors Cognitive Walkthrough Really Abstract ISO 9241 Standard Hick’s Law Fitt’s Law

  15. Concretely…

  16. Which version works best? A. B.

  17. Which version works best? + 32.5% A. B.

  18. Which version works best? A. B.

  19. Which version works best? + 14% A. B.

  20. Which version works best? A. B.

  21. Which version works best? + 51.8% A. B.

  22. Which version works best? A. B.

  23. Which version works best? + 83.4% A. B.

  24. Which version works best? A. B.

  25. Which version works best? + 13.6% A. B.

  26. I help you Find the best model possible for your product.

  27. Where can I help? How do I find out?

  28. Where can I help? How do I find out? Quantitative research (sometimes me) Analytics Looking for behavior patterns through analytics data Experience testing Testing one or multiple versions of a product in parallel A/B Testing Testing one or multiple versions of an interface in parallel Multivariate testing Testing multiple interface or product recipes by breaking it into elements

  29. Where can I help? How do I find out? Quantitative research (sometimes me) Analytics Looking for behavior patterns through analytics data Experience testing Testing one or multiple versions of a product in parallel A/B Testing Testing one or multiple versions of an interface in parallel Multivariate testing Testing multiple interface or product recipes by breaking it into elements Qualitative research (me) Interviews Uncovering the underlying narratives and the reasoning of users by probing to understand their behaviors. Expert Reviews Usability experts evaluating a system on a set of established standards (heuristics) Cognitive walkthrough Meeting with real users to better define and understand their mental models Usability Testing Real users performing tasks on a system, mockups or a prototype of the system

  30. You need me if you want to •Evaluate product potential prior to investing too much •Design a product that sells, converts, _______, etc •Correct and improve a user experience •Work well with design and avoid delivery issues

  31. Let’s talk. Answer ? Email etienne@leanb2bbook.com Phone +1 514-298-7102 No No Yes Enough info? Nearby? Yes Yes No Etienne Garbugli Product Design Consultant Blog Leanb2bbook.com Twitter @egarbugli LinkedIn /in/egarbugli

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