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10 Reasons …. for putting international media on your consideration list!

10 Reasons …. for putting international media on your consideration list!. International media. Who reads them? What makes the relationship they have with these media unique? What is the impact of the medium on your message?. Who reads them?. Who reads them?.

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10 Reasons …. for putting international media on your consideration list!

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  1. 10 Reasons …. for putting international media on your consideration list!

  2. International media • Who reads them? • What makes the relationship they have with these media unique? • What is the impact of the medium on your message?

  3. Who reads them?

  4. Who reads them? • And not always who you might expect...

  5. 1. Dynamic readership… WEB 11.3 million monthly users PRINT 7.2 million AIR MOBILE 3.8 million monthly users Source: EMS Summer 2011

  6. 16.7 million readers in the key European markets Source: EMS Summer 2011

  7. Selling 2,203,452 issues across EMEA Central & Eastern Europe 36,959 Europe 1,967,000 Middle East 75,568 Africa 122,977 Latest circulation audit

  8. 2. Affluent

  9. 2. Affluent Non WMG WMG print WMG print /web/mobile • 57% of all seriously affluent Europeans consume a WMG title Personal income of €100,000+ Own a second home abroad Own €550,000+ of investment (ex home) Value of main watch €7,500 207 188 160 157 155 162 143 128 Index = 100 84 76 72 65 * Readers=average issue reader / Web + mobile visited in the last month Source: EMS Summer 2011

  10. Jean-Claude Trichet President of the European Central Bank & International Herald Tribune reader 3. Business titans

  11. They abstain from the parochial views of our German papers (Germany) 3. Business titans Influential opinion leader C-Suite in a company of 100+ employees C-Suite • 65% of business titans consume a WMG title C-Suite influence €1m+ decisions 213 184 174 Non WMG WMG print WMG print /web/mobile 235 166 153 151 182 Index = 100 71 70 63 54 * Readers=average issue reader / Web + mobile visited in the last month Source: EMS Summer 2011

  12. 4. FREQUENT TRAVELLERS

  13. 4. Frequent travellers • 77% of all frequent business travelers consume a WMG title 6+ international air trips 6+ international business air trips 11+ hotel nights on business Non WMG WMG print WMG print /web/mobile 271 245 167 212 198 148 Index = 100 73 38 46 * Readers=average issue reader / Web + mobile visited in the last month Source: EMS Summer 2011

  14. 5. TECH Heads

  15. 5. Tech Heads • 66% of Heads in IT consume a WMG title Industry Leaders, Head of IT Early adopters (first to have technologically innovative products) Owns a tablet Non WMG WMG print WMG print /web/mobile 236 192 155 186 160 141 Index = 100 77 66 52 * Readers=average issue reader / Web + mobile visited in the last month Source: EMS Summer 2011

  16. What makes the relationship they have with these media unique?

  17. 6. Why do they read wmg titles? They are impartial, give the facts and leave you to make up your own mind (France) Quality of information and clarity of writing (UK) They abstain from the parochial views of our German papers (Germany) Nationals are for day to day news, internationals give more analysis and a different perspective (France)

  18. 6. C’suite are naturally orientated towards wmg titles High Good Life Innovation & Exploration Career Builders Prestige & Stature Committed& Conscious Global Networkers Print consumption High Low World Media Group Source: EMS Summer 2011

  19. 6. They read more! • An average affluent European reads newspapers or magazines for 51 minutes on a weekday • A European C’Suite executive reads newspapers or magazines for 1 hour on a weekday • A European C’Suite executive who reads at least one WMG title reads newspapers or magazines for 1 hour and 15 minutes on a weekday Source: EMS Summer 2011

  20. 6. Engaged and interact And 104,286,965 unique monthly web visitors can’t all be wrong • 10,888,641Facebook fans • 11,769,313Twitter followers Global Statistics

  21. 7. Influence % Profile Non WMG readers WMG readers Source: The Influentials, 2008, GFK

  22. 7. influence The international press provide a reference for all journalists. They possess a quality of editorial which is unsurpassed. The English language allows them to reach the economic and business elite. This is a concentration of influence which is at the heart of decision making Nicolas Beyout Editor, Les Echos

  23. 7. Influence • WMG titles reach 61% of all Opinion Leaders across Europe % REACH 61% 54% WMG print and web WMG print Source: Opinion Leaders Survey 2011

  24. What is the impact of the medium on your message?

  25. 8. Trust and respect % PROFILE • Europe’s elite trust WMG titles more than their main national quality publication Trustworthy Would Recommend Influential Quality National Print WMG readers Reputable Respected Source: Driving Brand Enhancement

  26. 9. Enhanced relationship Source: Driving Brand Enhancement

  27. 9. Enhanced relationship • Europe’s elite believe that WMG titles enhance the advertising within them, because of their reputation, they are relevant and consistent quality % PROFILE • Reputation • Relevance • Consistency 59% 45% Quality national print WMG readers Source: Driving Brand Enhancement

  28. 10. Recommendation Non WMG WMG print WMG print /web/mobile • Consumers of WMG titles are more likely to recommend your brand Bank Airline Insurance Business Consultant 123 113 105 113 115 112 103 110 Index = 100 94 98 91 95 * Readers=average issue reader / Web + mobile visited in the last month Source: EMS Summer 2011

  29. 16.7 million… brand advocates at home and abroad Source: EMS Summer 2011

  30. DynamicAffluentBusiness Titans Frequent Travellers  Tech Heads Information Junkies Influence RecommendationEnhancementTrust & Respect

  31. 10 Reasons …. for putting international media on your consideration list!

  32. Appendix • Data sources • EMS Summer 2011, Synovate • EOLS 2011, IPSOS • Driving Brand Enhancement, ID Factor 2008 • The Influentials, GfK, 2009

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