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Putting Your Idea On Paper. Young Entrepreneurs Project. Put Your Idea in Writing. Developing your business plan is your road map to success in the business world.
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Putting Your Idea On Paper Young Entrepreneurs Project
Put Your Idea in Writing • Developing your business plan is your road map to success in the business world. • A business plan is a written document that outlines measures and actions to define where you want to go and how you will get there. • Without a business plan, you have no written goals or objectives to measure your success. • Starting a business is a full of uncertainties. • Developing a thorough business plan helps minimize those uncertainties.
Before You Begin Writing Your Business Plan, Consider These Questions: • What service or product does your business provide, and what need does it fill? • Who are the potential customers for your product or service, and why will they purchase it from you? • How will you reach your potential customers? • Where will you get the financial resources to start your business?
Main Parts Of A Business Plan • The following slides will break down a business plan into 5 parts.
Introduction • Give a detailed description of the business and its goals. • Discuss the ownership of the business and the legal structure. • List the skills and experience you bring to the business. • Discuss the advantages you and your business have over your competitors.
Marketing • Discuss the products/services offered. • Identify the customer demand for your product/service. • Identify your market, its size and locations. • Explain how your product/service will be advertised and marketed. • Explain the pricing strategy.
Operations • Explain how the business will be managed on a day-to-day basis. • Discuss hiring and personnel procedures. • Discuss insurance, lease or rent agreements, and issues pertinent to your business. • Account for the equipment necessary to produce your products or services. • Account for production and delivery of products and services.
Financial Plan • Explain your source and discuss the amount of initial equity capital you’ll need. • Develop a monthly operating budget for the first year. • Develop an expected return on investment and monthly cash flow for the first year. • Provide projected income statements and balance sheets for a two-year period.
Financial Plan • Discuss your breakeven point. • Explain your personal balance sheet and method of compensation. • Discuss who will maintain your accounting records and how they will be kept. • Provide "what if" statements that address alternative approaches to any problem that may develop.
Concluding Statement • Summarize your business goals and objectives and express your commitment to the success of your business. • Resources • For a more in-depth look at writing a business plan go to: www.sba.gov/starting_business/planning/writingplan.html • Complete the Put Your Idea in Writing Worksheet.