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BREASTFEEDING CONSULTATIVE MEETING

BREASTFEEDING CONSULTATIVE MEETING. FEEDBACK - TRACK 4 23 AUGUST 2011. Creating an enabling environment for breastfeeding including in the workplace and through regulation of marketing of breastmilk substitutes. OBJECTIVE 3.

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BREASTFEEDING CONSULTATIVE MEETING

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  1. BREASTFEEDING CONSULTATIVE MEETING FEEDBACK - TRACK 4 23 AUGUST 2011

  2. Creating an enabling environment for breastfeeding including in the workplace and through regulation of marketing of breastmilk substitutes

  3. OBJECTIVE 3 Develop recommendations on what needs to be done to address these issues in terms of regulations, policies and / or incentives, namely:

  4. To provide women in paid employment with an environment that enables them to combine their economic and maternal responsibilities, including breastfeeding • Role players in employment (private) sector to be involved in this process • Legal framework strengthened with regards to maternity benefits • Including a monitoring / regulatory body and allowing for complaints / reporting of transgression • Current bodies, e.g. Consumer protection, SABS • Facilities for breastfeeding, child care, milk expression and storage

  5. Extension / harmonising of paid maternity leave up to 6 months and review the provisions of this recommendation • Inclusion of informal sector with regards to maternity protection • Labour ministry involvement on maternity protection (legislation) • Employer/government/workers partnership (Tri-partite) • Community involvement (NEDLAC)

  6. To protect parents from the unethical and aggressive promotion of artificial feeding and ensure that they can make an informed choice about infant feeding on the basis of scientific, unbiased information • Clear legislation regarding labelling and promotion of replacement products (e.g. breastmilk messages on a tin of formula could create impression that the tin contains breastmilk) • Parallel in other legislation, e.g regulating of tobacco product with compulsory health warnings • Communicate the risk of not breastfeeding to community/public

  7. Involvement of regulatory bodies for health professionals, such as the HPCSA; as well as professional association • Ban on promotion of breastmilk substitutes • Promotion of breastfeeding – ‘branding’ of breastmilk • Strengthening regulatory component at different levels in government – clear roles, responsibilities and strengthened capacity • Alignment of policies within government, e.g. PMTCT, Nutrition, Child Health, Maternity Leave • Mainstreaming promotion of breastfeeding in education curricula • Evidence based policies and recommendations, guided by international practice, as established by WHA • Exclusion of breastmilk substitute manufacturers from taking part in policy making

  8. Objective 4 Identify key stakeholders and clarify their roles and responsibilities in the adoption and implementation of the necessary regulatory or policy frameworks emerging from Objective 3, with a time line for the effective adoption and implementation of those frameworks

  9. PhambiliNgobisiLwebelePhambili!

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