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Building Profitable Next Generation Mobile Broadband

Building Profitable Next Generation Mobile Broadband. Muhammad Atif Jamil Senior Wireless Marketing Manager, Middle East and North Africa Region,. Contents. Mobile Broadband industry status and challenges How to make next Generation Mobile Broadband profitable.

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Building Profitable Next Generation Mobile Broadband

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  1. Building Profitable Next Generation Mobile Broadband Muhammad Atif Jamil Senior Wireless Marketing Manager, Middle East and North Africa Region,

  2. Contents • Mobile Broadband industry status and challenges • How to make next Generation Mobile Broadband profitable

  3. Global Mobile Broadband (MBB) just picked up Others 92% Mobile Subscriber Percentage in 2009 Mobile Revenue Percentage in 2009 Others 93% 8% Laptops 18% Laptops 14% 7% 82% 86% MBB MBB Handsets Handsets Others: Plain voice, SMS P2P, Email P2P etc. Others: Plain voice, SMS P2P, Email P2P etc. Source： Informa Source： Informa MBB users = HSPA users + 1xEV-DO/Rev A users, HSPA takes 75%+ of total MBB users Mobile Internet: Intelligent terminals/Smartphones Mobile Broad: Portables/PCs

  4. 3000 Mobile 2500 Fixed 2000 1500 Subscriptions (million) 1000 500 0 2006 2007 2008 2009 2010 2011 2012 2013 Source: Huawei Wireless Analysis Unique Visitor increase 1271% in 2009 1.3 Bn. fixed and 4.1 Bn. mobile users 462 m. mobile-TV users in 2012 130 m. online game users, 1 Bn $ revenue 1.4 Bn. MBB subscribers by 2013. 20 hrs. video upload per min. 50000 movies rental per day. 11.4GB consumption per user/month 400 m. subs, 150,000 new users per day. Market trend shows mobile data is exploding Data consumption increase with Terminal Evolution Fixed and Mobile Broadband Subscription Forecast 2015; 30GB 2005; 30MB 2010; 3GB

  5. Usage and Smart devices driving Mobile Broadband forward Mobile data growth by application (TB/month) Bandwidth consumption Forecast Generated traffic: • Portables = commons * 450 • Intelligent = commons * 30 • Video takes massive mobile traffic growth Mobile Traffic consumption: 2009 = 2008 × 2.6 Mobile Traffic prediction -- : 2009=1X, 2013=10X, 2016=50X,

  6. Operators are facing challenge of De-coupling Traffic and Revenue in MBB Era Revenue not match volume growth Need of network Capacity is urgent Voice Dominant Era Mobile Data Dominant Era

  7. Contents • Mobile Broadband industry status and challenges • How to makeNext Generation Mobile Broadband profitable

  8. 客户或者合作伙伴的标志放在右上角. Core network Backhaul Access Single Network Approach – Simplifying complexityResolving E2E Bandwidth & Cost Challenges 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录(2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 Existing Complex Network Simplied IP Network 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考） Page 8 Single Core Single Transport Single Access FTTx RAN

  9. Minimizecost per MB • Control cost at different layers like Single Core, Single Transport and Single Access • Generate higher revenue per MB • Launch new revenues streams based on new applications and services supported by Next generation networks How to achieve Profitability from Network Perspective? Revenue Generation Cost reduction

  10. 客户或者合作伙伴的标志放在右上角. Saving key cost to build profitable MBB 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录(2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 Access SingleRAN: one network, one deployment, one team Backhaul SingleMetro: any media access, sync and management Core SingleCore: unified control and user plane, unified O&M 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考）

  11. 客户或者合作伙伴的标志放在右上角. 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录(2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 Access SingleRAN: one network, one deployment, one team 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考） 11 Page HUAWEI TECHNOLOGIES CO., LTD. HISILICON SEMICONDUCTOR

  12. 客户或者合作伙伴的标志放在右上角. G S M G S M G S M L T E L T E L T E L T E L T E L T E U M T S U M T S U M T S Reduce maintenance cost Save site rental Save power consumption Deployment cost saving Transmission saving 28% 40% 40% 65% 45% SingleRAN solution - Greatly reduces network TCO - Smooth migration to future MBB technology 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录(2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 One Deployment One Network One Team Maximized TCO savings Long term viability Optimized human resource 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考） GSM UMTS 18000mm PDF 1700mm LTE UMTS GSM LTE Battery 600mm 1350mm Unified GSM UMTS LTE Network Space Saving PDF Battery 600mm

  13. GSM Only:6 carrier GSM+UMTS:1UMTS + 1~5GSM UMTS Only:4 carrier Output Power: 60W Software Software UMTS+LTE GSM GSM+UMTS South Region, Germany Munich Stuttgart SingleRAN for Better Business Performance 2G/3G Co-cabinet Commercial 1900M SDR Commercial 900M SDR in EU Germany Panama France • Short time to market, smooth evolution • Best KPI of 4 operators in Panama • -30% TCO savings • Better performance

  14. 客户或者合作伙伴的标志放在右上角. 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录 (2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 Backhaul SingleMetro: any media access, sync and management 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考） 14 Page HUAWEI TECHNOLOGIES CO., LTD. HISILICON SEMICONDUCTOR

  15. 4 2 1 3 SingleMetro - Any media access solution to drive down backhaul cost/bit Single Backhaul Single Metro Single Backbone Any Media Serve the purpose of CDN IP & Optical Synergy E1/FE Microwave BRAS Fiber Infotainment E1/FE PE xGSN 10GE/OTN/WDM OTN/WDM PON Multi-Media E1/FE Router RNC Copper ICT E1/FE BSC Access Synchronization Management

  16. 客户或者合作伙伴的标志放在右上角. 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录(2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 Core SingleCore: unified control and user plane, unified O&M 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考） 16 Page HUAWEI TECHNOLOGIES CO., LTD. HISILICON SEMICONDUCTOR

  17. Single Core – Simplify network architecture to saves operation cost Multi-Access ALL-IP; Flat Architecture GERAN Evolved Packet Core Operator ServiceNetwork UTRAN BSC SGSN Unified Serving Node GGSN S-GW RNC MME LTE Internet P-GW AG Unified GateWay PDSN ASN GW eNodeB EVDO CorporateInternet BSC/PCF Home eNodeBLTE Femtocell AP BTS WiMAX

  18. Single Core - Intelligent Packet Network (IPN)offers Smart Operation MP3 downloading MMSAccess Email Streaming Internet $ GGSN SGSN Enhancing Customer’s QoE and generating new streams of revenue Focusing limited resource to valued customer and valued services! Profitable Pipe Manageable Pipe Triple-Win Smart Pipe Dump Pipe Flexible QoS Management Identify the user and services Network Invisible Service Visibility Deep Packet Inspection Dump Pipe Intelligent services identification Thoughtful data analysis Valued subscribers identification Integrated QoS Management • Services data • User data • Billing • Accounting • CRM data • Streaming • MMS • VoIP • HTTP • Email, FTP, etc. • User type • Package type • Location based • Time based, etc. • User based • Services based • Time based • Location based

  19. 客户或者合作伙伴的标志放在右上角. Saving on Transport 20-40% Saving on operation 5-10% SingleMetro SingleRAN • SingleRAN, Redefines Future-oriented Architecture • Flexible multi standard, multi spectrum support • Saving bandwidth investment by any access media and network synergy Core network Saving on Site 30-50% Single Network assuring Operator Business Success 英文标题:32-35pt 颜色: R153 G0 B0 内部使用字体 : FrutigerNext LT Medium 外部使用字体 : Arial 中文标题:30-32pt 颜色: R153 G0 B0 字体:黑体 英文正文:20-22pt 子目录(2-5级) :18pt 颜色:黑色 内部使用字体 : FrutigerNext LT Regular 外部使用字体 : Arial 中文正文:18-20pt 子目录(2-5级):18pt 颜色:黑色 字体:细黑体 SingleCore Core Core • Simplify network architecture to save operation cost 配色参考方案： 建议同一页面内不超过四种颜色，以下是９组配色方案，同一页面内只选择一组使用。 （仅供参考） Transport Backhaul Access FTTx RAN Access

  20. We’ve found a way for Next Generation Mobile Broadband Network to give both super-smooth migration and unrivalled performance. Thank you www.huawei.com

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