1 / 37

In-Stream “State of the Union”

In-Stream “State of the Union”. John A. Miller | Director, Product Experience Nettie Tien | Solution Specialist Boaz Ram | Product Marketing Manager April 23, 2012. Service Team presentation. Introduction. John A. Miller Director, Product Experience New York City. Boaz Ram

egil
Download Presentation

In-Stream “State of the Union”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In-Stream “State of the Union” John A. Miller | Director, Product Experience Nettie Tien | Solution Specialist Boaz Ram | Product Marketing ManagerApril 23, 2012 Service Team presentation

  2. Introduction John A. Miller Director, Product ExperienceNew York City Boaz Ram Product Marketing ManagerNew York City Nettie Tien Solution SpecialistNew York City

  3. Agenda • Opportunity • Offering • Outlook • Q & A

  4. Opportunity

  5. Online Video is Growing Fast…We Must Act! Online Video Spend in USA Video as % of Online Spend $5.71B 35.9% +190% +177% $1.97B 13.4% 2011 2014 2009 2014 eMarketer June 2011 ; eMarketer Nov. 2010

  6. TV Consumption is Going Online 23% US internet users who watch TV content online weekly eMarketer Dec. 2011

  7. Where is the Money Coming From? Online Display Budget Growth TV Print OHH Non-Ad Social Search 45% 32% 16% 9% 38% 25% Digital Video Advertising Trends: 2012; BreakMedia

  8. MediaMind Has Some Competition in Video Platform Non- Platform Video Focus Varied Focus

  9. Site Serving In-Stream is Still King…For Now 17% 3rd Party Served • But… • More and more RFP discussions include 3rd Party Serving • Increases in video usage will reshape agency workflows making 3rd Party Serving necessary • We saw the same transformation in Rich Media 10 years ago • Within three years, 3rd Party Serving will be common practice 21% TV Managed 43% Site Served 83% Site Served 36% Don’t Accept 3rd Party Tags

  10. Offering

  11. What is In-Stream? • Video ad presented alongside feature content

  12. What is In-Stream? • Video ad presented alongside feature content

  13. MediaMind’s In-Stream Offering • Deliver content to the publisher in the VAST format • Publisher controls end-user experience • MediaMind does not offer our own player • VPAID support on a case-by-case basis

  14. What is VAST? • Video Ad Serving Template • XML protocol describing an ad to be displayed in, over, or around a Video Player.

  15. How does VAST work? Video player 3 Custom XML parsing Publisher Ad Server Pixel reporting on impressions and activities 1 Pre-fetch ad request XML ad response 2 Secondary Ad Server Pixel reporting on impressions and activities 4

  16. VAST Elements • Linear Asset • Video that is pre, mid, or post-roll • Non-linear Asset • Text, image, SWF that runs simultaneously with the video content (i.e. overlay) • Companion Ad • Text, display ad, rich media or skins that wrap around the video experience. Typically run alongside or surrounding the video player.

  17. VAST Examples Linear Asset & Companion Ad Non-linear asset overlay

  18. What is VPAID? • Video Player-Ad Interface Definition • Enables interactivity between video players and ad units, establishing a rich interactive in-stream experience

  19. VPAID Examples Clickable overlay

  20. In-Stream VAST on the MM platform

  21. In-Stream VAST on the MM platform

  22. Analytics Support – Tracking and Serving

  23. Across-the-Board Video Metrics • Video Metrics • Video starts • Quartiles • Videos completed • Sound mutes/unmute • Video paused • Watched full-screen

  24. Limitations • Analytics reports do not support the "CreativeView" tracking event • Analytics reports do not support the time-based metrics such as Dwell, Timer, and Average Time. • The current ad format accepts only Flash files using ActionScript3. • Targeting was previously a limitation. Currently in final testing stages with Impossible Software.

  25. VAST Certification • Dedicated certification team • Send certification request to pubcert@mediamind.com • Currently certified with 140+ publishers • 2-3 weeks for VAST/VPAID • Include Publisher Account Managers when applicable

  26. Certification Process • All pub certifications projects are managed in CRM as projects • Projects are updated on a weekly basis • Client-facing certification will be available this week

  27. Outlook

  28. Important Dates • May 13th – Beta Soft Launch • Internal infrastructure release, greenlight to start building our own VAST templates and certifying for VPAID with publishers • Custom VAST formats (Custom dev & PIT) • VPAID support • Permissions enabled to select internal users only

  29. Important Dates • June 30th – Full Beta release to clients • Full-service • Certified with 60+ publishers • Permissions enabled to all internal MM users

  30. New Beta Features • Flexible/adaptable VAST • Can run with sites that previously could not accept our VAST tag (Tidal TV) • VAST interactive video capabilities (VPAID) • VPAID checkbox on the MM platform • Support VPAID methods in Flash • Custom VAST formats • Publisher specific, modify XML with XSLT schemas • Interactive Formats • Dynamic Video

  31. Beta Goals • Gain confidence in technical stability of VAST/VPAID • Receive feedback regarding all new features • Develop best practices for VPAID ads • Certify with 60+ strategic VPAID publishers

  32. Resources

  33. Training Zone

  34. Socialtext

  35. Upcoming In-Stream Campaigns • Please notify TeamVideo@mediamind.com

  36. Q & A

  37. Thank you!

More Related