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Warm-up

Warm-up. Think about a commercial you have seen recently (only one), and think about how it was trying to convince you as an audience? What kinds of images, slogans, jingles, etc., did the commercial use to gain your attention, and to promote the product?. Objective.

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Warm-up

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  1. Warm-up • Think about a commercial you have seen recently (only one), and think about how it was trying to convince you as an audience? What kinds of images, slogans, jingles, etc., did the commercial use to gain your attention, and to promote the product?

  2. Objective • To interpret an advertisement for elements of persuasiveness and how those elements create an effective advertisement, and how that advertisement targets a specific audience in order to promote their product.

  3. Advertisement • Answer the questions by taking notes on the page provided

  4. Answer the questions for part 1

  5. Answer the questions for part 2 -Answer 1, 2, 4, and 5 (Skip 3)

  6. Use the following caption to answer #3 in Part 2 CAPTION: • “Sidney spent Sundays sea-shelling at the seashore. Then Sidney started digging the 68’ Mustang– the great original. Dug the models: hardtop, fastback, and convertible. Liked the low price, too, which left Sidney lots of clams to design his own Mustang, Sidney style. Now Sidney’s making waves all over. Last week he saved 3 bathing beauties. (And they all could swim better than Sidney.)”

  7. Answer the remaining questions 6, 7, & 8.

  8. Write • Write a paragraph identifying the target audience, and whether or not the ad was effective in persuading the audience of its message. You must use two example from the advertisement to support your claim.

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