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YAHOO! BIG IDEA CHAIR AWARDS 2012 Submission Form for Display Awards

YAHOO! BIG IDEA CHAIR AWARDS 2012 Submission Form for Display Awards. Introduction.

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YAHOO! BIG IDEA CHAIR AWARDS 2012 Submission Form for Display Awards

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  1. YAHOO! BIG IDEA CHAIR AWARDS 2012Submission Form for Display Awards

  2. Introduction 2012 Yahoo! Big Idea Chair Awards is our unique award to salute outstanding work in the online creative community. Whether you’re a digital creative pioneer, enterprising marketer, daring agency strategist, media guru or someone who defies all traditional roles, this is the award show for you!

  3. How to use this submission form? • Select Award Category • Fill in information required • Campaign Summary (background, objective, strategy and tactic, result) • Clearly explain the rationale and strategies behind your ad campaign, convince judges that your campaign deserve to win • Provide relevant screen caps and URLs as supporting information • The fields of the table provide guidelines to your submission • Be specific and precise • You may add new slides if necessary • Submit this entry form on the website of BIG IDEA CHAIR Awards

  4. Definition of Awards Categories- Display Awards • Best Rich Media Ad Award This award recognizes outstanding banner creative that deploys techniques of streaming, expanding, floating, surveying, audio, video, and other formats such as Login Ad, Magazine Ad, 3D Brochure, Sidekick etc. . Advertisements that create phenomenal impact and generate positive results will likely be the potential winners. • Best Engagement Ad Award The beauty of online marketing is that a brand can interact with target audiences in a way which traditional media fails to do. This award recognizes works that can successfully draw customer attention and participation to take further actions such as download, upload, and sharing, participating in games, gift redemption and competitions.

  5. Best Mobile Ad Award Mobile advertising is definitely a rising trend. This next-to-net platform provides great flexibility to marketers to target the on-the-go “mAudiences”. Yahoo!’s mobile advertising formats has evolved from the simple click to action, to rich media such as mobile crazy ad, mobile video, expandable and follow scroll. This award will recognize outstanding mobile advertisement which make the best use of those features. • Best “WOW” Effect Award Best “WOW” Effect Award takes online creative to the next level. The ultimate objective of advertising is to tie audience’s undivided attention to a brand, to leave a long lasting and WOW effect to the audience that drives further action. Advertisers often achieve this by making use of Yahoo! frontpage – the creative canvas that reach millions of users everyday. If execute beautifully, frontpage ad format such as site domination, Rich Gutter, Frontpage Arch, Super Video Wall etc can leave the “WOW” effect to the audience. Advertising works that demonstrate a high degree of visual impact and drive favorable results would be awarded.

  6. Best Use of Channel Award Yahoo! is known for the variety of content that cater for the needs of our massive pool of users. This is why channel targeting has become a popular media tactics. Advertising works that achieve good marketing results and excite users in Yahoo!’s inside channels (excluding frontpage) with customized advertising solution will be the key factors to win.  • Best Display ROI Award Driving high ROI has been the top priority for most performance based marketing campaigns. This award is designed to recognize outstanding display campaigns which demonstrate a superb level of efficiency in reaching measurable, pre-defined marketing goals. (Winners will be nominated by Yahoo! Hong Kong. )

  7. Entry Submission Award Category ( max. 3 categories for each campaign) Yahoo! Big Idea Chair Awards 2012

  8. Submission Material – 2 Steps • A. Background & Objective • B. Target Audience • C. Strategies & Execution • D. Results • E. Submission

  9. Campaign Summary 9

  10. Campaign Summary A. Campaign Background & Objective (In less than 200 words; can be in point form) Please Type Here

  11. Campaign Summary B. Target Audience - including information on demographics & psychographics (In less than 200 words; can be in point form) Please Type Here

  12. Campaign Summary C. Strategies & Execution - Ways in which you achieved your outcome, including creative & media communication strategies (in less than 200 words; can be in point form) Please Type Here

  13. Campaign Summary D. Results- Notable outcome & evidence on how you achieved your objectives & overcame challenges. (In less than 200 words; can be in point form) Please Type Here

  14. Campaign Summary

  15. Campaign Summary E. Screen Cap / demo URL of ad creative (You are recommended to try search your ad creative from Yahoo! Ad Gallery http://hk.promo.yahoo.net/adgallery/index.php ) [please provide a screen cap and/or Demo URL of the creative works, e.g.]

  16. Campaign Summary E. Landing Page URL & Screen Cap Please insert the URL and screen cap of landing page here, e.g.

  17. THANK YOU!Yahoo! Hong Kong will acknowledge the receipt of your information soon.

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