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Magazine ireland. Data to Feb 2014. Nielsen Ireland. AD PRESSURE – All media. Total Press Year-To-Date trends (- 5.4 % - note Jan- Feb only) - still behind All Media (+2.8%). YTD Ad Spend . Maga zines. € 3.5 MEUR - 0.9MEUR - 19.8 %. Total Press. € 48.9 MEUR - 2.8 MEUR - 5.4 %.
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Magazine ireland Data to Feb2014 Nielsen Ireland
AD PRESSURE – All media Total Press Year-To-Date trends (-5.4% - note Jan-Febonly) - still behind All Media (+2.8%) YTD Ad Spend Magazines €3.5MEUR -0.9MEUR -19.8% Total Press €48.9MEUR -2.8MEUR -5.4% Total All Media €114MEUR +3.1MEUR +2.8% Source: Nielsen Ad Spend data – YTD data to Feb 2014. Latest 3 months data includes Dec 2013– Feb2014.
AD PRESSURE – total press Magazines YTD spend = €3.5m (Jan-Feb ‘14) YTD Ad Spend Magazines €3.5 MEUR -0.9MEUR -19.8% Regionals €13.1MEUR -0.2MEUR -1.8% Nationals €32.2 MEUR -1.7MEUR -5.0% Source: Nielsen Ad Spend data – YTD data to February 2014 Latest 3 months data includes Dec 2013-Feb 2014.