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Sales Guide V1.00 Claire Cheng May, 2011

DIR-645 Whole Home Router 1000. Sales Guide V1.00 Claire Cheng May, 2011. Agenda. Product Briefing Product Positioning D-Link Smart Beam Algorithm Target Market- DIR-645 Use Case DAP-645 Selling Point DAP-645 Features Competitive advantage. Product Briefing. Product Introduction.

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Sales Guide V1.00 Claire Cheng May, 2011

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  1. DIR-645 Whole Home Router 1000 Sales Guide V1.00 Claire Cheng May, 2011

  2. Agenda • Product Briefing • Product Positioning • D-Link Smart Beam Algorithm • Target Market- DIR-645 Use Case • DAP-645 Selling Point • DAP-645 Features • Competitive advantage

  3. Product Briefing

  4. Product Introduction • Impressive Wireless Performance  • 802.11n standard compliant • Reliable performance with 2x2 MIMO technology • Beam-forming support •  High Range Coverage • State-of-the-Art Multiple Antenna algorithm • Suitable for full house, multi-floor home users • Multi-media applications • USB SharePortTM Plus for extra SAMBA support • DLNA certified for media contents sharing • Advanced security options • Parental control mechanism for better protection

  5. Product Positioning High-end Features SD card support Video streaming Advanced QoS Beamforming Share Port PLUS High Gain coverage Standard Feature set 11n HD Media Router DIR-657 Multi-Media Streaming Intelligent Antenna High Gain antenna 802.11n Router Market Segment Wireless N Smart Beam Router DIR-645 Wireless 11N High Coverage Router DIR-618 Coverage Wireless 11N Router DIR-615 Normal Extended Entry- Level

  6. What is ?

  7. D-Link Technology • Multiple-element antennas can have different combinations switching to reach the optimal performance. • Reduce interference levels and transmit the signal in the direction of the particular users. • Auto selecting the antenna composition based on connected Station traffic quality according to PER (Packet Error Rate), RSSI and throughput.

  8. What makes it smart? • Multiple-element antennas can have different combinations switching to reach the optimal performance. • Reduce interference levels and transmit the signal in the direction of the particular users. • Auto selecting the antenna composition by PER (Packet Error Rate). 2.4GHz cordless phone Desired User 1 2.4GHz wireless Camera Interfering source Desired User 2

  9. The advantage of • Extend the coverage • The D-Link SmartBeamTM system can automatically optimize its reception pattern and maximize the signal gain toward to the desired users to reduce the dead spots and extend the link range. • Interference Mitigation • The system can select the “best” antenna composition to provide the service in a specific direction. • This minimizes the co-channel interference and improves the SNR (signal-to-interference ratio) of the received signals effectively by avoiding sending the signals to the undesired users. • Power Efficiency • The system combines the inputs to multiple elements for more power gain and utilize the signal strength to prevent from wasting energy.

  10. The scenario of

  11. Easily set up entertainment network with DIR-645 DLNA !

  12. The Features

  13. Plug-n-Play for new QoS experience! • Port-based QoS allows the users to directly connect to the specific Ethernet port based on their preferred priority of services. • The user can simply plug into the LAN port to activate QoS ! Uplink port High priority Low priority Medium priority

  14. Port-based QoS- Better bandwidth control • The DIR-645 QoS mechanism can reserve the bandwidth at a certain level based on different port priorities. • It especially guarantees the quality of real-time multimedia streaming in a limited network capacity. High Priority IPTV 1000 Mbps IPTV Medium Priority Skype phone Skype phone Data • Typical DSL Bandwidth : • Downlink: 3-6Mbps • Uplink: 384kbps-1Mbps GIGABIT ETHERNET Data Low Priority

  15. Application-level QoS for better quality ! • The application QoS enabled to allow the traffic to be prioritized from latency-sensitive (such as YoutuBe, Media contents) to delay-insensitive communications (e.g. Data). • The DIR-645 will automatically detect and the different types of traffic and optimize the bandwidth based on different priority and streams. VoIP Media streaming YouTuBe Data (download, FTP)

  16. SharePortPlusTM • SharePort Plus – An enhancement to SharePort that allows the multi-users to share and sync the documents, media files and photos in the USB Disk from local networks “simultaneously”. NEW! SharePort ™ SharePort ™ PLUS USB USB Hard-drive Printer 1 Music files Photo Movies 2 3 All wireless clients can share the Printer and contents in USB Disk “in turn”. The contents in the USB Disk can be shared by all wireless clients “at the same time” !

  17. DLNATM - connected and Enjoy!! USB Hard Drive LCD TV Music player Digital frame DIR-645 • The DIR-645 DLNA media server can easily access and share music, video and photos with other DLNA compliant devices through legacy Wi-Fi interface.

  18. Selling Point

  19. Unique Selling Point • Full-house Coverage • Double Wi-Fi Range ! • Optimize the available power gain for longer range WIDER! • Reliable Performance • Enhanced QoS to ensure the greater throughput for latency-sensitive app. • Advanced security with parental control Powerful! • Multi-media Application • DLNA compliant Media Server • Multi-access of the files, photos and media contents sharing via USB port Share! • EEE Support • IEEE802.3az Energy Efficiency Ethernet support. • Lower power consumption, higher efficiency. Green!

  20. Product Characteristics • Range Boosting • Built-in D-Link SmartBeam multiple antenna design • At least double coverage than dipole antenna • True Gigabit Connectivity • High speed wired connection for multi-media streaming • Energy Efficient Ethernet function for power saving GIGABIT ETHERNET • Media Sharing • D-Link SharePortTM for easy connection and sharing. • DLNA compliant to enjoy the access to all the digital devices DOUBLE SharePortTM COVERAGE • Enhanced QoS Engine • Easy Plug-n-Play via directly connecting to physical ports • Optimize bandwidth for streaming and multi-media app. PRIORITY BY PORT

  21. Thank You!

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