Marketing Plan

1. Marketing Plan Smart shoes

2. Contents Marketiong research Target market Introduction 4 P Company Logo

3. Introduction Name: Idress Smart apparel services company Ownership:partnership Ad: Idress,the choice of new generation! The main business：shoes,clothing and so on Our goal: First,we will product smart shoes,and then we will product smart clothing,smart hat and so on.We will make our product like mobile phone that everyone can have one. We can help the customer to product the shoes they want to have. Company Logo

4. Marketing research Global environment With the improvement of people's living standard all over the world,more and more people realize the importance of health,and tend to do more sports.Due to this situation,sport clothes and shoes is taking up a larger market. Company Logo

5. Marketing research Industry environment There is no doubt that there are many competitors in this industry,as there are many companies in the market selling many brands of sports clothes and sports shoes,such as,anta,tebu,adidas and so on. However,we have our superiorities.First,we design and sell smart clothes,which can catch people's eyes and urge them to purchase.Secondly,we design clothes according to consumer's needs so as to meet consumers'needs well.

6. Marketing research Do you want to try our smart shoes? 41 people chose yes 19 people chose no

7. Target market Target market Teenagers love technology love environment …… enjoy new …… Company Logo

8. 4 P product price distribution promotion Our first product is high-tech shoes 500-2000 yuan Manufacturer E-commerce sales Hunger marketing Company Logo

9. product

10. promotion E-commerce sales We will completely abandoned the traditional sales model. No distributors, no store, mainly rely on e-commerce website and operators(运营商), especially the former. Our website design is very simple, no redundant information.The homepage is the product information, it is easy to register , the sales process and purchasing process is simple. Through this website ,consumer can make an appointment, buy, and even to snap up! Company Logo

11. promotion Offline activities Combination of online and offline activities,multi-channel marketing combination. With offline activities,we will have more customers through BBS. In addition,we will often hold some offline activities to attract people. We hope to keep people by the atmosphere. Company Logo

12. promotion Hunger marketing Millet mobile phone for the first delivery, on October 15, number 100000, by 2012 in May, then open sales for 7 times, every time is a limited sales, every time is sold out, the cumulative sales of more than 1.8 million! We will follow them,using hunger marking to sell our product. The meaning of the hunger marketing: To create a kind of the illusion of content with less is more(物以稀为贵). Batch sales is useful for manufacturer to control the quality of the products, even if the problem can also control within a certain range, a batch of products after before sales can put an end to the occurrence of similar problems. To make an illusion that our product is in short supply. Company Logo

13. Distribution trick first, second sale Many companies bear this pressure only when desperate fastest shipping, return of funds, venture capital returns in order to meet demand, and to develop long-term interests of the sale of such investment in the short term but it will lose revenue are often unable to put in the first one considered. Choosing lower development costs andprocurement costs platform. The platform can be a high-pass, specifically MSM8260 processor. Although the high frequency of this processor, but the actual performance in general, mainly because Qualcomm platform with lower overall procurement and supply chain costs, but can also save development costs. Remove unwanted hardware, features and hidden costs.

14. Thank You !