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Yo quiero taco bell? Soy un perro ?. Jordan Tenenbaum Section 609 September 29 th , 2007. Yum! Brands Inc. Click to view last slide. The History of Yum!. Yum! Was created on October 7 th , 1997 as an independent corporation.
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Yoquiero taco bell? Soy un perro? Jordan Tenenbaum Section 609 September 29th, 2007 Yum! Brands Inc. Click to view last slide
The History of Yum! • Yum! Was created on October 7th, 1997 as an independent corporation. • Initially many of the brands under control of Yum! Were actually apart of the PepsiCo. Yum! Was essentially created to alleviate Pepsi’s financial obligations towards the brands it had formerly owned like Taco Bell, KFC, and Pizza Hut. • Yum! Is now a publically held company. Jordan Tenenbaum Section 609
Products and Brands… • The big three… • Taco Bell: serves “Mexican-style cuisine” like tacos, burritos, nachos, etc. • KFC: serves southern style food like fried chicken, biscuits, mashed potatos and gravy. • Pizza Hut: serves “Italian-American style food,” which primarily consists of Pizza and Pizza variations. Jordan Tenenbaum Section 609
CORPORATE STRUCTURE Jordan Tenenbaum Section 609
“Friendly” Competition Jordan Tenenbaum Section 609
Recent News about Yum! • Yum! was recently ranked by several leading magazines as the top place to work within the fast-food industry. • Yum! was considered by fortune magazine as the top place for minorities to work. • Yum! has had several problems with the sanitary conditions of its restaurants in the northeast U.S. There was a rat problem in a NYC KFC as of a few weeks ago and in late 2006 an outbreak of E Coli. occurred within several taco bells. Jordan Tenenbaum Section 609
Recent Stock activity Over the last two years Yum! has had a stock increase of roughly 10 dollars per share. Jordan Tenenbaum Section 609
Other Facts about Yum! • Their base of operations is in the U.S. though they cater to many other countries. • They are closely tied to the PepsiCo. Company and even serve Pepsi products in all of their restaurants. • Taco Bell is the leading chain/franchise and was acquired from Pepsi in 2002. Jordan Tenenbaum Section 609
That’s All folks…For More information visit: First slide • The Yum! web site at www.yum.com Jordan Tenenbaum Section 609