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Student Buying Behavior and Content Preferences in Higher Education

This study explores student attitudes and behaviors towards course materials in higher education, including buying behavior, content formats and platforms, student value proposition, and illicit textbook acquisition behaviors.

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Student Buying Behavior and Content Preferences in Higher Education

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  1. Book Industry Study Group(Grupo de Estudio de la Industria del Libro)Student Attitudes TowardContent in Higher Education AssociaciónNacional de Editores de Libros y Material de EnseñanzaMadrid, España, 25 Octubre, 2011

  2. Standards and Best Practices • Education and Events • Research

  3. BookStats Tracking publisher net sales and units going back 3 years (2008, 2009, 2010) $14.8 billion in source data 1,963 publisher participants from all publishing sectors

  4. BookStats Data Cube

  5. Total Market Results

  6. Education Results

  7. Higher Ed Results

  8. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

  9. Student Demographics

  10. Course Demographics

  11. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

  12. Student Buying Behavior How did you get the course material/textbook for this course?

  13. Student Buying Behavior If you bought the textbook, where did you purchase it from?

  14. Student Buying Behavior Asked about rental preference and actual behavior.

  15. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

  16. Content, Formats, Platforms In what format was the textbook you purchased?

  17. Content, Formats, Platforms Was the selected resource tool helpful?

  18. Content, Formats, Platforms Why might you prefer an e-textbook over a printed book?

  19. Content, Formats, Platforms Why might you prefer a print textbook over an e-textbook?

  20. Content, Formats, Platforms What device have your primarily used to read e-textbooks?

  21. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

  22. Student Value Proposition How important were each of the following factors in your textbook acquisition process?

  23. Student Value Proposition For those items below with which you’re familiar, how valuable are they to you in learning the content for your course?

  24. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

  25. Illicit Acquisitions Which of the following have you ever done while in college?

  26. Illicit Acquisitions

  27. Illicit Acquisitions

  28. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

  29. 15% descuento asistentes #Anele

  30. Gracias por su atención

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