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Five shopper fast facts

Five shopper fast facts. Shopping is now a major leisure pursuit. 1. Shopping has become an art form…. The majority of Europeans consider shopping to be a leisure pursuit “I shop whenever I have money in my purse ”

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Five shopper fast facts

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  1. Five shopper fast facts

  2. Shopping is now a major leisure pursuit. 1.

  3. Shopping has become an art form… The majority of Europeans consider shopping to be a leisure pursuit • “I shop whenever I have money in my purse” • 50% of Europeans would socialise less in order to have more money to spend shopping1 • The average GB adult visits a small shopping centre / mall once every 19 days • In Spain this rises to 4 visits a month 57% of the population across five Asian markets like to go to a shopping mall on a typical weekday Sources: Kinetic – “Insight and Application in the Moving World” 2010 / Kinetic - “Moving World, Asia” 2011 / GB TGI 2011 / Conento Malls, Spain 2011

  4. Outdoor is the most visible medium before purchase. 2.

  5. Outdoor is shoppers’ most seen medium before purchase Q: “What media have you seen or heard in the last 30 minutes before shopping?” 45% usually look at ads when they are out shopping becauseit might inform them of something that they’d like to buy1 58% of people say advertising for a product near to where they can buy it, makes it more relevant for them1 Sources: IPSOS DMMA, France, Base: 506 respondents / 1 Kinetic Worldwide People Panel 2010

  6. Outdoor advertising keeps brands top of shoppers’ minds. 3.

  7. Outdoor campaigns boost a brand’s share of mind Source: Samsung Proximity Qmedia, UK, Sept 2009 / Base: 383 adults

  8. Advertising close to point of sale influences shopper behaviour in store. 4.

  9. Advertising close to point of sale resonates with shoppers and drives footfall 45% of respondents formed an association between a 6 sheet site and the Samsung brand 44% were encouraged to visit a mobile phone store Source: Samsung Proximity Qmedia, UK, Sept 2009 / Base: 383 adults

  10. Outdoor campaigns have a proven effect on sales. 5.

  11. Outdoor delivers impressive results Cadbury’s Caramel Biscuit launch “Makes me want to buy or try it” • 2nd biggest grocery product launch of 2010 • In under 1 year Cadbury’s Biscuit sales reached £15.2 million • Named The Grocer magazine’s “top biscuit launch” of 2010

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