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“Four Basic Steps Toward Market Engineeringâ€. Construct campaigns. Create landing pages. Set up emails. Upload lists. Build. Easily setup campaigns across channels, sources, and response types. Launch banner ads. Marketing portals for sales rep. Send out mailers. Personalized URLs.
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Construct campaigns Create landing pages Set up emails Upload lists Build Easily setup campaigns across channels, sources, and response types
Launch banner ads Marketing portals for sales rep Send out mailers Personalized URLs Sent out emails Execution Deliver materials to recipients and automate the follow-up activities
Measure View the success of your campaign in real-time Dashboards Landing page activity Emails Who answered what ROI
Refine Learn what worked in previous campaigns; then make adjustments Make real-time adjustments Segment contact list Deliver personalized materials