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Jenny Zhu Hank Horkoff

The Tablet Textbook & Language Graph October 23, 2012. Jenny Zhu Hank Horkoff. jenny.zhu@openlanguage.com. @ jennyzq. h ank.horkoff@ openlanguage.com. @ hankfdh. Founded 2005 World’s leading Chinese training site 800,000 users 10,000+ students 2500 lessons Sold in January 2012.

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Jenny Zhu Hank Horkoff

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  1. The Tablet Textbook & Language Graph October 23, 2012 Jenny Zhu Hank Horkoff jenny.zhu@openlanguage.com @jennyzq hank.horkoff@openlanguage.com @hankfdh

  2. Founded 2005 World’s leading Chinese training site 800,000 users 10,000+ students 2500 lessons Sold in January 2012

  3. On Language Acquisition • Globalization • Time • Motivations • How to learn • No magic solution

  4. Shanghai, China

  5. Key Problems for Language Students Hard to Find Appropriate Input Hard to Find Appropriate Input Hard to Find Appropriate Input Limited Time & Access • Level • Subject • Style • Level • Subject • Style Shortage of Practice Opportunities Motivation

  6. Conclusion The Tablet Textbook

  7. The Tablet Textbook Study Tools Lesson Review Structured Courses

  8. Platforms The Tablet Textbook is available for the iPad, iPhone and Android 4.0 devices.

  9. ‘Edutainment’ • Level-appropriate, natural input • Engaging delivery • Student empathy • Medium is the message

  10. Speech Validation Dragon Mobile SDK Intelligible? Yes/No Validate • Tell student • Store event data

  11. Grammar

  12. Spaced Repitition

  13. Offline Mode The “Offline Mode” of the Tablet Textbook allows students to study previously downloaded materials in places where there is no Internet access (e.g. on an airplane). • Green dots indicate if content is available offline for: • Course data • Lesson data • Media files • Term audio

  14. Old & New Compared

  15. The Flipped Classroom Source: Knewton

  16. A Convenient Student Experience 1. Listen to a lecture on the morning commute. 2. Study the lesson for a few minutes at work. 3. Practicein class or over Skype (OPTIONAL). 4. Review vocabulary on the way home.

  17. An Effective Way to Cut Costs Lecture: Vocab Intro Review: Workbook Activities Lecture: Grammar & Structures 5 min 10 min 10 min 15 min 10 min 10 min Warm-up Practice with a Teacher Review: Comprehension Questions

  18. Client Customization • Course materials • White-labeling • Case study

  19. Language Learning Channels

  20. The Language Graph

  21. Lot’s of learning gets no credit

  22. Tests - Static Snapshot, Pervert Motivations

  23. The Language Graph +

  24. Mozilla Open Badges

  25. Language Acquisition Event Tracking Similar to Google Analytics various language acquisition events can be tracked. Sample Google Analytics Event Tracking Code:c <a href=“x” onclick=“_gaq.push([‘_trackEvent’, ‘Videos’, ‘Play’, ‘First Birthday’]);”>Play</a> activity category action label value

  26. Students Control Their ‘Backpack’ Learning Platforms (websites & mobile apps) Displayers (websites, blogs, Facebook, etc.) Backpack Event Data API API Event Data Event Data

  27. Study Data Can Solve Problems

  28. Alternative to Proficiency Exams?

  29. ‘Lean’ Language Acquisition?

  30. 4 Key Takeaways 1 Industrial-era models for publishers and academic institutions will change. Digital media is redefining the classroom experience enabling ‘flipped classroom’ models. 2 3 Mobile is eliminating the ‘online’ & ‘offline’ differentiation. 4 Study data opens up the possibility of solving student problems in new ways.

  31. Questions? Jenny Zhu Hank Horkoff jenny.zhu@openlanguage.com @jennyzq hank.horkoff@openlanguage.com @hankfdh

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