Mission Statement, Goals & Objectives

1. Mission Statement, Goals & Objectives HSC 489

2. Objectives GOALS Mission Statement

3. What for? • Provides a foundation for your program. • Gives program direction, a roadmap • Provides groundwork for evaluation • A common focus

4. Mission Statement • A short narrative that describes the general focus/intent of the program • Reflects the philosophy behind the program • Logistics: • 28 words or less • Who we are • What we do • How we do it • Helps guide us in development of goals and objectives

5. Example of a Personal Mission Statement To want what you have and not have what you want.

6. Goals • The broad, future-oriented event that is the aim of the program. • Timeless statement of a long-range program purpose • Logistics: • Simple/concise • Who will be affected • And what the program will change • Don’t have to be complete sentences • No set #, one goal or many

7. Goals vs. Objectives • Not to be used synonymously In comparison to objectives, goals: 1. are much more encompassing/global 2. are written to include all aspects or components of the program 3. provide overall direction for a program 4. are more general in nature 5. take longer to complete 6. not observed, inferred 7. often not measurable in exact terms

8. Objectives • Enable the goals to be met • The steps to be taken in pursuit of a goal • Are specific, measurable statements • Are outcome oriented • Who will do How Much of What by When Many types of objectives – not always labeled

9. Elements of a well written objective Outcome – what will change Target – who will change Conditions – when the change will occur Criterion – how much change

10. Process (Administrative) Objectives • Daily tasks and work plans that lead to the accomplishment of all other planned objectives Exp: Identify prominent women in the community to become members of the planning committee Exp: Contact 10 OB/GYNs to gather support for the program Evaluation: activities presented and tasks completed, is the program working, are people attending, are the methods appropriate

11. Impact Objectives (Learning and Action/Behavioral and Environmental) • Not the desired end, but the means to the end. • Knowledge: attitudes, beliefs; awareness and knowledge is improved to change behavior • Enabling: change in environment, access to care, barriers removed. • Behavioral: behavior adopted that improves health

12. Impact Examples/Evaluation • Knowledge • Exp: women can correctly demonstrate how to perform a BSE on a model • Evaluation: pretest/posttest, knowledge gained • Enabling • Exp: Programs will be provided in Spanish and translators will be provided for service delivery • Evaluation: barriers removed, services provided • Behavioral • Exp: Among women attending this program, monthly BSE will increase by 50% over the next 6 months • Eval: follow up surveys, behavior change

13. Outcome Objectives • Ultimate objectives of a program, and are aimed at changes in health status, social benefits or quality of life. • Exp: Within three years, breast cancer deaths will decrease by 15% in Nacogdoches County. Evaluation: data: morbidity, mortality, health risk assessments, signs and symptoms

14. Verbs for writing objectives