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White Oak Pastures Bluffton, GA

White Oak Pastures Bluffton, GA. Harris Family Heritage Since 1866. 5 th Generation Family Farm. Production Practice Evolution. White Oak Pastures- 143 Years 5 generation family farm First and second generation beef 1 ST Transition Period Third and fourth generation beef

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White Oak Pastures Bluffton, GA

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  1. White Oak PasturesBluffton, GA Harris Family Heritage Since 1866

  2. 5th Generation Family Farm

  3. Production Practice Evolution White Oak Pastures- 143 Years • 5 generation family farm • First and second generation beef • 1ST Transition Period • Third and fourth generation beef • 2ND Transition Period • Fourth and fifth generation beef

  4. White Oak Pastures Protocol • Grassfed • Raised without antibiotics • Raised without added hormones • Raised free range and free roaming • Raised, fed and handled in a humane way • Born, raised, and processed in the USA • Not fed animal by-products • Source verified by White Oak Pastures

  5. Labeling Process

  6. Defining our Product • Grassfed • All natural • Free range • Humanely raised • Local • Environmentally Sustainable • Artisan • Healthy and Safe

  7. Processing Our Beef August 2007 December 2007 August 2008

  8. Hiring a Plant Manager • Grew up in south Florida on a family farm. • Bachelors in Food and Resource Economics in 2006-University of Florida • Masters Degree in Meat Science in May 2008 • Started at WOP in May 2008

  9. Approvals • Certified Humane • Animal Welfare Approved • USDA Certified Organic • American Grassfed Association • Certified Georgia Grown

  10. Selling Our Beef

  11. Marketing Our Beef

  12. Valuable Marketing Alliances

  13. Facing the Challenges • USDA • FSIS • FOOD SAFETY • AUDITS • PRODUCT INTEGRITY • INVENTORY MANAGEMENT • ECONOMIC CONSTRAINTS OF NICHE MARKETING - PROFITABILITY • BALANCING CATTLE PRODUCTION / PROCESSING CAPACITY / SALES

  14. SUCCESS STORY? HISTORY WILL TELL US…

  15. Contact Information: White Oak Pastures Will Harris P.O. Box 98 Bluffton, GA 39824 Phone: 229-641-2081 Cell: 229-317-0230 willharris@whiteoakpastures.com www.whiteoakpastures.com

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