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Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania)

Welcome to. www.vorpommern.de, www.ostseeland.de. Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A success story in regional tourism marketing. Some Pictures. Some Pictures. Some Pictures. Some Pictures. Baltic Sea. Poland. Facts. It’s a brand and a website !

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Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania)

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  1. Welcome to www.vorpommern.de, www.ostseeland.de Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A success story in regional tourism marketing

  2. Some Pictures

  3. Some Pictures

  4. Some Pictures

  5. Some Pictures

  6. Baltic Sea Poland

  7. Facts • It’s a brand and a website ! • www.ostseeland.dewww.ost-see-land.de • Launch: 10/03/2003 at the ITB Berlin • Visitors: on average 2,000 per day • Won 2th place out of 45 competitors in the competition of regional internet platforms by the German Tourism Board in 2004

  8. Facts • A co-operation 4 regional tourism boards: • located at the Baltic Sea in north-east Germany • Vorpommern • Rügen • Usedom • Fischland-Darss-Zingst

  9. Aim • A regionwide platform for the “Tourism Cooperation Vorpommern (Western Pomerania)” • 4 competitors working together to gain new markets in central, western and southern Germany • A Website for tourists on the Pomeranian Baltic Sea • Good Usability and the latest technical features

  10. Overview • German, Polish & English Website with bridge pages to spanish, finnish, french, swedish presentations on sister site www.vorpommern.de • Decentralised information by 30 regional editors • Online-Booking-System incorporated • Web Catalogue “A-Z” containing 4,000 links and addresses

  11. The Name • =East (Germany) • The region where it is located = Baltic Sea The most prominent touristic region in this area To punctuate the wide landscape of Western Pomerania = Sea A region on the water: Lakes, rivers and the Sea = a Brand Therefore:

  12. The Claim • short and emotional • „Traumstrand“ - Dream Beaches • „Weites Land“ – Wide Land Therefore Dream Beaches and Wide land

  13. The platform

  14. Structure of the Website Information + Service News OST|SEE|LAND Feel it! rational emotional How to put it into order? • Information + Service • News • OST|SEE|LAND feel it!

  15. Structure of the Website Information + Service News + Stories OST|SEE|LAND FEEL it! Journal - Character

  16. International Appearance • Polish ONLINE • English ONLINE • bridge pages …

  17. User-friendly

  18. Adaptability Administrator A Adminstrator B Administrator C    Content Management System (CMS) „RedDot“ Reddot Professional Server Content Content Standort: Ostsee Usedom Provider 1 land Project Template Alpha-2004 Ostseeland Template Usedom  www.alpha-2004.de  www.usedom.de www.ostseeland.de  Provider 4    Provider 6 www.ruegen.de www.darss.net Provider 3 Provider 2 www.vorpommern.de Provider 5 Ost-See-Land 4 regional tourism boards Other projects

  19. Regional Editors Regional editors: Torsten Bänsch Mönchguter Museen Birgit Bluhm Schloss Rothenklempenow Madlen Dürrwald Tourismus AG Binz Jörg Goetze Landkreis Nordvorpommern Gesa Hacker Amt Franzburg-Richtenberg Petra Hilber Stadtinformation Hansestadt Greifswald Angela Kasten Stadt Grimmen Elke Kommnick Stadtinfo Pasewalk Bärbel Lenuck Presseamt Stadt Greifswald Regional editors: Karoline Mau Touristservice Sassnitz Angelika Mengelkamp Fremdenverkehrsverein Lassan e.V. Liane Müller Kurverwaltung Seebad Lubmin Ute Mülling Touristeninfo Strasburg André Paul Touristinfo Kap Arkona David Prochnow Stadt Loitz Undine Pätrow Fremdenverkehrsverein Mönkebude Gabriele Ritschel Fremdenverkehrsverein Stettiner Haff e.V. Margret Scheel Stadt Barth Regional editors: Susanna Schieke Stadtinformation Grimmen  Strukturförderverein Trebeltal Natalie Schlemper Tourismuszentrale Rügen Monique Schulze Tourismuszentrale Rügen Thomas Trojan Seekajakreisen Ulrich Weissner Tourismus Stadt Bergen auf Rügen

  20. The Highlights.

  21. Online Booking System • Situation before • Overview of accommodation was not easily available • Time-consuming price-checking mechanism • A variety of offers on different websites exists • No central point of information was available

  22. Online Booking System • Solution • Booking-Engine for holiday accommodation • central search in different offers with one mouse click • Overview on all available accommodation at that particular time • easy and reliable booking

  23. The Highlights. A-Z.

  24. The Highlights. A-Z. The whole of Western Pomerania on one click! More touristic links about this region are not available anywhere else (4000 entries) Keeping the overview • Collecting infos • Print them zum A-Z

  25. The Highlights. A-Z. more Features • external entries • regional filtering available • Save and store entries • PDF zum A-Z

  26. The Highlights.Contentsharing A-Z Including parts of the A-Z • Adaptable Styling • Own content (shared content) • All functions • Automatic generating Link

  27. Contentsharing CMS Reddot. Integration of content • Adaptable Styling • Automatically generated into different websites with one working step Vorpommern.de Reddot

  28. The Highlights. Flash-Activ-Map. Live

  29. The Highlights. Flash-Activ-Map Innovation: The Map is fully dynamic: • Everyday current data Individual OST|SEE|LAND-Map • Shows only the information asked for Info + Overview • Interrelating the Map with the data of the A-Z Flash-Vector-Format • Zoom without loading.

  30. The Highlights. Flash-Greeting-Card. Live

  31. The Highlights. Flash-Film. Live

  32. Conclusion / Essentials • Co-operation • Profit models • CMS technology • Emotionalizing Features • Well structured theme orientated Navigation

  33. Thank You !!

  34. Thank You !!

  35. Thank You !!

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