PRE-SHOW MARKET READINESS PROGRAM

1. PRE-SHOW MARKET READINESS PROGRAM OPERATIONS MADE EASY

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4. Get to know your team!

5. WHAT TO EXPECT  General Overview  Planning and Preparation / The Basics  Important Information  Moving In and Setting Up  Marketing 101  Show Time!  Packing Up and Moving Out

6. GENERAL OVERVIEW San Diego Convention Center 111 W. Harbor Drive San Diego, CA 92101

7. SHOW HOURS DAY HOURS Thursday, Sept. 6 9:00 a.m. – 6:00 p.m. Friday, Sept. 7 9:00 a.m. – 6:00 p.m. Saturday, Sept. 8 9:00 a.m. – 5:00 p.m. Exhibitors will be permitted access 2 hours prior to Show open on Thursday only Exhibitors will be permitted access 1 hour prior to show open and 1 hour after show close Early move-out is strictly prohibited • • •

8. 2017 SNAPSHOT  Over 500+ Exhibitors  20,000+ home tech pros  6,000 unique companies attended with nearly 2 individuals per company  Over 90% of the home tech professionals were systems integrators and A/V installers

9. PLANNING AND PREPARATION

10. CRITICAL DEADLINES To review this Checklist in the Exhibitor Service Manual, please click here TO DO DUE DATE ASAP Exhibitor Badge Registration ASAP Hotel Reservations Deadline (CEDIAExpo@onpeak.com) 7/25 Buyer Lead Retrieval (Discount Deadlines) 8/1 Exhibitor Appointed Contractor (EAC) Form Required by company that is hiring an outside contractor to install or dismantle booth. 8/1 Certificate of Insurance All Exhibiting Companies/Exhibitor Appointed Contractors | Purchase Insurance (if needed) Submit Hanging Sign Request (info) 8/1 8/9 – 8/27 Advance Warehouse Freight Receiving (Surcharges apply after August 27th)

11. CRITICAL DEADLINES Cont. To review this Checklist in the Exhibitor Service Manual, please click here TO DO DUE DATE 8/7 F&B (Request to Sample, Booth Catering, Hand Washing Station) 8/12 Booth Cleaning Services 8/12 8/16 8/16 8/16 8/23 Prior to Show Internet Options (wireless options available) Furniture & Accessories Order Form Electrical Outlets & Labor Booth Security Order Form (Discount Deadline) Submit Floral Order Audio Visual/Computer Rental

12. EXHIBITOR SERVICE MANUAL This is the homepage of the CEDIA Expo Service Manual – a one stop shopping portal for all of your exhibitor needs! Order labor, lighting, electricity and booth equipment • Obtain freight move-in & move-out info, deadlines, schedules, providers and contact info • Track your orders and account balances online • The San Diego Convention Center and Shepard sites require a password which is not the same as your password for your Exhibitor Portal •

13. PLANNING & PREPARATION For all market info & forms go to cediaexpo.com and click “Exhibitor” then “Exhibitor Service Center” Exhibitor Console - Submit Directory Listings (due today!) - Submit Show Specials and New Product Info - Connect Show Planner Exhibitor Service Manual - Dark Day Information - Move-In & Move-Out Information - Set-Up Rules and Regulations - Order Forms & Pricing - Booth Information & Guidelines

14. Important Information

15. IMPORTANT INFORMATION – DARK DAY - SEPTEMBER 2ND, 2018 What is a Dark Day?  The San Diego Convention Center will be closed on Sunday, September 2, 2018. Exhibitors will not be allowed into the Exhibit Hall unless they have EAC labor scheduled for any booth over 2,500 NSF or larger and must be pre-approved by CEDIA Expo Show Management by July 16, 2018.  No exhibitor booth personnel will be permitted on the show floor to access booth on Sunday.  Marshalling Yard will be closed on Sunday, September 2, 2018. No shipments will be allowed to come direct to show site on Sunday, September 2, 2018.  Onsite orders will not be fulfilled or provided on Sunday, 9/2. All orders should be placed in advance.  For additional information, please contact Kevin Belanger with Shepard at (678) 410-5565 or kbelanger@shepardes.com. Exhibitor’s received the above information via e-mail and this material is included in the Exhibitor Manual and on the Shepard website

16. IMPORTANT INFORMATION – DARK DAY - SEPTEMBER 2ND, 2018 Why is this being implemented? What you should do to plan ahead:  This decision was based upon our assessment of the minimal move-in activity at the 2017 event which was a considerable expense to exhibitors, show management, facility and our vendors. With this change, we are confident there is adequate move-in time (6 days without Sunday) for booth set-up/installation which is a sufficient amount of time based on the size and scope of this show. The dark day is being instituted to better manage costs for our exhibitors and run a more efficient move-in process.  Ensure all of your orders are placed in advance  Plan to have your shipments arrive prior to Sunday, 9/2 or after Sunday, 9/2  Inform your Exhibitor Appointed Contractors of this new change and plan staffing accordingly

17. BOOTH BASICS Booth Descriptions Confirm your booth type via exhibit space agreement Standard/ Linear/ In-Line Booths: Standard/Linear Booths have only one side exposed to an aisle (or two sides exposed to an aisle if booth is on a corner) and are generally arranged in a series along a straight line. End Cap Booth: An End-Cap Booth is exposed to aisles on three sides and composed of two booth spaces where Standard/In-Line booths are on the back side of the end-cap booth. Island Booth: Island exhibits have aisles on all four sides **Please review what’s included for your booth type on the next page**

18. BOOTH BASICS CONTINUED Booth Display Guidelines Exhibit Display Guidelines • Line of sight regulations apply – display materials must be arranged in a manner so as not to obstruct sight lines of neighboring exhibitors • Standard/ Linear/ In-Line Booths – maximum height is limited to 8’ ft.; hanging banners are not permitted for this type of display; receives 8’h black pipe and drape as a backwall and 3’h • black pipe and drape as a sidewall End-cap Booths – maximum height is limited to 8’ ft. only in the rear half of the booth space and within 5’ of the two side aisles with a 4’ height restriction imposed on all materials in the • remaining space forward to the aisle; hanging banners are not permitted for this type of display; receives 8’h black pipe and drape in the center of your backwall and 3’h black pipe and drape on the two sides of your backwall – no side pipe and drape is provided as endcaps are exposed on 3 sides Split Island Booths – 16’ ft. is the maximum height allowance; 20’ x 20’ booth or larger that shares a common backwall with a neighboring exhibitor; receives 8’h black pipe and drape across • the back wall; hanging signs are not permitted for this type of display Island Booths – any size booth exposed to aisles on all four sides; the entire cubic content of the space may be used up to the maximum allowable height, which is twenty feet (20’). Island • booths will not have pipe and drape set. Hanging Signs & Banners • Are permitted for Sound Rooms in Sound Room Row and Island Exhibits 20’ x 20’ or larger. Please e-mail your hanging sign layout and graphic to Nicole@cediaexpo.com. • Canopy & Ceiling Information and Two Story Booth Information - Due to potential seismic activity in California and the need to withstand potential earthquakes, a CA • stamped structural engineering plan is REQUIRED. If exhibitor does not receive prior approval and does not meet necessary regulations, exhibitor is risking potential of not having booth approved and would not be able to display.

19. HELPFUL REMINDERS Visualize your booth display prior to the market. • Actually set up your booth & set product. • Take photos & notes to recreate your set up. • • Ensure all orders are placed in advance and all layout’s are included for your orders Measure the outside dimensions of your display & • Secure all of the necessary fire proof certifications. • Prepare & pre-assemble to minimize onsite labor costs. • Make a detailed inventory of each shipping container & number them to facilitate set-up. • Remember to expect the unexpected! •

20. EXHIBITOR CHECKLIST Create a Checklist  Brochures, Price Lists, Business Cards  Order Forms  Pens, Paper, Price Tags, Staplers, Markers, Calculator  3 Prong Grounded Lighting and Electrical Cords, and Power Strips  Repackaging Supplies (Tape, Shrink Wrap, Bubble Wrap, etc.)  Signage (Include Your Booth #) & Props  Show Paperwork (CEDIA Show Management Forms, Service Contractors, Freight Carrier, Electrical, etc.) • Bring confirmations of all orders – fax transmissions, internet confirmations • Bring all shipping info, pro #s, tracking #s and phone numbers of your carriers

21. Marketing your booth

22. MARKETING CHECKLIST AND DEADLINES TO DO DUE DATE Today! 7/13 Complete your online booth profile for the Show Directory Show Directory Ad Close 7/20 ASAP View the PR/Marketing Toolkit ASAP Upload Press Releases ASAP Let us know about any press conferences onsite Market Your Booth ASAP 8/9 – 8/27 Advance Warehouse Freight Receiving (Surcharges apply after August 27th)

23. MARKETING BASICS All Exhibitors Receive a Unique Marketing Promo Code to give to clients and prospects to attend CEDIA Expo at no charge. Forgot your code? Email Meredith.Richardson@emeraldexpo.com - it is also in your exhibitor registration portal! • All Exhibitors have a unique landing page via Nvytes to help promote their presence at the show, including banners, HTML templates, and social text. Please contact Meredith.Richardson@emeraldexpo.com to retrieve your landing page. • All exhibitors can reach out to the Show PR and Social contacts to gain additional exposure at CEDIA Expo and to chat strategy. • We are here to help you! If you need help coming up with a show strategy or have questions about the tools available to you, please contact your Account Executive or the Marketing Manager, Brianna Morris (Brianna@CEDIAExpo.com) - 770-291-5479. •

24. MOVING IN AND SETTING UP

25. MOVING IN & SETTING UP If you are shipping directly to show site, know your Targeted Move-In Schedule (available in the Exhibitor Manual) Important things to know: Targeted Driver Check-In Time  Exhibitors may begin setting up based on their freight schedule, after the receipt of their freight  Please note: Children under 18 years of age are not allowed on the show floor during set-up or dismantling. NO EXCEPTIONS.  Access to the halls and re-entry into the San Diego Convention Center will end promptly at 7pm. Please plan accordingly Make sure all shipments are labeled CEDIA EXPO, Exhibiting Company Name, Booth Number and the Correct Complete Address of the venue with attention to Shepard

26. TARGET MOVE-IN PLAN

27. SHEPARD MARSHALING YARD/FREIGHT DRIVER CHECK-IN LOCATION Marshaling Yard Address: 2387 Faivre Street Chula Vista, CA 91900 For questions or concerns, please contact 702-507-5278 or lasvegas@shepardes.com Marshaling Yard Hours of Operations MOVE-IN Thursday, 8/30 Friday, 8/31 Saturday, 9/1 *Sunday, 9/2 – Dark Day, Marshaling Yard is closed Monday, 9/3 Tuesday, 9/4 Wednesday, 9/5 Thursday, 9/6 5:00am – 4:00pm 5:00am – 4:00pm 5:00am – 4:00pm 5:00am – 3:00pm 5:00am – 3:00pm 5:00am – 3:00pm 5:00am – 3:00pm MOVE-OUT Saturday, 9/8 Sunday, 9/9 Monday, 9/10 Tuesday, 9/11 2:00am – 8:00pm 5:00am – 4:00pm 5:00am – 4:00pm 5:00am – 12:00pm **ALL DRIVERS MUST BE CHECKED IN BY 8:00AM ON TUESDAY 9/11**

28. SHEPARD EXHIBIT TRANSPORTATION Advantages of Shepard Logistics • 10% material handling discount for round trip SLS customer Shipments Shepard Logistics Complete Transportation Services Volume discounting for larger shipments • Guaranteed price quotes online with online booking and scheduled pick-up • Preferred and confirmed target times inbound • Pre-printed bills and shipping labels correctly formatted inbound or outbound • Free 30-day pre-event storage charges • Ship direct to show site and avoid warehouse charges when facility permits • Automated tracking and delivery status reports via e-mail • No driver waiting time charges inbound or outbound • Priority Empty Return Labels to all inbound Logistics Customers • To take full advantage of the Shepard Advantage, contact 888-568-8858 logistics@shepardes.com Guaranteed pick-up outbound from show, with immediate loading following empty return • Guaranteed on-time delivery to destination city, facility, or warehouse or it’s free • Advantages of Shepard Logistics • Security; immediate outbound loading reduces risk of pilferage or misloading • Convenience; less paperwork and less tracking • Efficiency; scheduling travel, labor reliability, and possibly avoiding weekend overtime charges inbound • Cost Saving; discounting of material handling charge

29. DIRECT TO SHOW SITE SHIPPING LABELS PROPER LABELING Make sure all shipments are labeled CEDIA Include Exhibiting Company Name and Booth Number Correct, complete address of the venue with attention to Shepard • • • Please be sure to review the Shepard Material Handling documents which are located in the Exhibitor Manual for Material Handling Rates

30. SHEPARD ADVANCED WAREHOUSE SHIPPING LABELS PROPER LABELING Make sure all shipments are labeled CEDIA Include Exhibiting Company Name and Booth Number Correct, complete address of the venue with attention to Shepard • • • Please be sure to review the Shepard Material Handling documents which are located in the Exhibitor Manual for Advanced Warehouse charges and Material Handling Rates

31. FREIGHT IS MOVED BY FORKLIFT All freight is moved by forklifts. We encourage you not to arrive with loose loads. Items should be crated or boxed and palletized.

32. SETTING UP Things to Do Upon Arrival at Your Booth Space • Check your booth! • Verify the correct location BEFORE setting up • Measure floor markings BEFORE setting up • Ensure all packages and freight have arrived • Make sure your electrical has been installed (if ordered) • If you’ve ordered labor, you must go to the Labor Desk to inform them that you are ready to begin. • Carpet (if ordered) should already be installed • If anything is not right or you have any questions, ask your Floor Manager or go to the Show Office, we are there to HELP!

33. EDLEN ELECTRICAL Advance Orders for All Electrical Goods & Services are ESSENTIAL! Advanced Rate Deadline: August 16th, 2018 Onsite orders cost 20% - 30% more for equipment, power and labor! Things to know • • Electrical is not included in booth space. It’s always recommended to place your orders in advance! An order for Electrical services may be placed online at www.edlen.com or by completing the electrical forms in the Exhibitor kit. • Exhibitors will receive advanced, discounted pricing if complete orders are received by August 16th. • A complete order must include a power order and payment as well as a floorplan and labor order form when applicable (please see order forms for details). • Incomplete orders will be placed at Will Call and could delay a booth build. • Only an Edlen Electrician may distribute power under flooring in booth space. • Edlen would be happy to provide an estimate for Electrical services and answer any questions. Please call or email them for a prompt response’. There are specific Electrical Labor Rules and Regulations all exhibitors should review and abide by Be sure to bring all order confirmations with you to Show Site • •

34. ELECTRICAL ORDER FORM To view and print the Edlen Electrical Order Forms – please click here • Please submit your completed Electrical Order Form to Edlen’s Electrical Department directly online at: www.Edlen.com or you can e-mail your orders to sandiego@edlen.com • Please ensure you fill out your Electrical Layout and submit your electrical drop placements when you submit your electrical order • Please note, electrical power and equipment and labor to install and dismantle are two separate charges • For all other questions or inquiries, please reach out to Edlen’s Electrical Team at 619-696-6625 •

35. ELECTRICAL FLOOR PLAN IMPORTANT! Send electrical floor plans with dimensions with your electrical order forms. One plan for the power on the floor plan and if applicable, another plan for fixtures being installed overhead. Include approximate time you will be ready for installation (for chandeliers/ track lighting, etc.) For commonly asked electrical questions please visit Edlen’s website at www.edlen.com

36. LIGHTING OPTIONS Supplemental Lighting Options Booth Design Elements & Techniques Lighting  Illuminate your booth space  You may bring in your own lighting fixtures and multi- boxes as long as they are: 3 prong grounded/ U.L. approved  Electrical Labor must be hired to install exhibitor owned electrical fixtures  You may rent Facility Electrical Contractor’s Fixtures Parcans  Ordered from Edlen (power for parcan only is included in parcan pricing, must order lift and labor)  Parcan Targets will be distributed prior to Show Opening For targeted lighting

37. LABOR RULES AND REGULATIONS California is NOT a “right‐ ‐to‐ ‐work” state. The installation and dismantling of prefabricated displays comes under the jurisdiction of the Painters Decorators Union. Union Labor is available to assist in the installation and dismantling of exhibit booths. However, one (1) full‐ ‐time exhibiting company employee may work without tools for thirty (30) minutes on the installation (move‐ ‐ in) and thirty minutes (30) on the dismantle (move‐ ‐out) without union labor. Exhibitors are not permitted to use tools of any type (screwdrivers, hammers, electric drills, power saws, etc.) on booths of any size. Exhibitors may handle and set out the products they manufacture; however, all background materials – display boards, back drops, stands – anything products are displayed upon, attached to or made part of and laying of floor tile and carpets must be installed by union labor. If union labor is needed, exhibitor personnel may work alongside of the union on a one to one basis. Exhibit labor, freight and rigging labor, electricians, and plumbers can be arranged for at established rates, using the order forms in this manual. The Teamsters have jurisdiction over all unloading and reloading of materials. The union also has jurisdiction over the operation of all material handling equipment –this includes all dollies and hand trucks. Exhibitors may carry only what 1 person can manage in one trip, using no equipment. No hand carried items may come through the loading dock. Current union jurisdiction precludes hotel personnel from delivering material to exhibit booths. Please note that tipping union personnel is prohibited.

38. HELPFUL TIPS FOR PLANNING YOUR LABOR • Booth Installation and Dismantling Labor - Use authorized contractor labor, whether it be Shepard or an EAC (Exhibitor Appointed Contractor). If you are unsure, contact the Operations team at Nicole@cediaexpo.com • Exhibitors may install exhibits if… • one (1) full‐time exhibiting company employee may work without tools for thirty (30) minutes on the installation (move‐ in) and thirty minutes (30) on the dismantle (move‐out) without union labor • Exhibitors are not permitted to use tools of any type (screwdrivers, hammers, electric drills, power saws, etc.) on booths of any size. • If you do not meet the listed criteria, you should order labor in advance to avoid higher on site rates

39. EXHIBITOR APPOINTED CONTRACTORS PLEASE CLICK HERE TO REVIEW THE EXHIBITOR APPOINTED CONTRACTOR (EAC) INFORMATON PLEASE LOG-IN TO YOUR EXHIBITOR CONSOLE TO ACCESS THE EXHIBITOR APPOINTED CONTRACTOR FORM PLEASE SUBMIT YOUR COMPLETED FORM • Exhibit building labor is done by San Diego Painter Decorator’s Union. This labor must be ordered from the General Contractor or an approved San Diego Convention Center Exhibitor Appointed Contractor. Exhibitors using an installation and dismantling contractor (I&D), and/or an exhibitor appointed contractor (EAC) other than Shepard to set-up or tear down their exhibit must complete and return this form. It is the exhibitor's responsibility to make sure that all independent contractors are properly badged prior to arrival. Exhibitors must also turn in original certificates of insurance to CEDIA Expo Show Management prior to the show. The Convention Center and Shepard must be named as additionally insured by all contractors working in the hall. • The EAC/contractor must be licensed, insured and authorized to work in The San Diego Convention Center. Contractors must adhere to all rules and regulations of the show, The Convention Center and the local unions. This includes keeping "no freight aisles" clear, clearing empty crates off the show floor, and being properly badged. The clean floor policy will be strictly enforced and fees may apply. • All contracted personnel must check into Security, located in front of the Exhibit Hall Entrances and the rear dock “D”. Personnel must have proof of company affiliation and a photo I.D. •

40. LEAD RETRIEVAL Lead Retrieval Deadlines: • Early Bird Deadline – July 10th, 2018 • Advance Discount Pricing Deadline – July 25th, 2018 • Order Form Link Michelle Willever Exhibitor Senior Marketing Representative Experient 888-266-6802 Email: michelle.willever@experient-inc.com

41. WE ARE HERE TO HELP Communication is the Key to Your Success If you are having any problems, let us know! • Communicate all problems at show site to your service provider or to Show Management, do not wait until after the Show • Show Office Locations • Exhibit Hall Level • Show Management Office – Office B • Mezzanine Level • Sales Office – Room 15B • All Show Management and services providers are there to HELP you in REAL TIME

42. INSURANCE PLEASE LOG-IN TO YOUR EXHIBITOR CONSOLE TO SUBMIT YOUR PROOF OF INSURANCE OR SUBMIT IT DIRECTLY TO NICOLE@CEDIAEXPO.COM All personnel working in the San Diego Convention Center are required to have Liability Insurance - Please review CEDIA’s Insurance Requirements Click here to purchase General Liability Insurance through Marsh/Total Event Insurance

43. RULES AND REGULATIONS You are responsible for knowing… • Smoking is prohibited everywhere in the San Diego Convention Center • Exhibitors are responsible for their exhibit, products and personal belongings • Do not leave exhibit unattended • Laptops, cell phones, purses, etc. are especially vulnerable to theft during the set-up & dismantling – Please use Overnight Storage • Obtain a rider to your existing insurance policy to cover liability, loss/damage • Outside food, drink and alcohol is not permitted inside of the San Diego Convention Center

44. SAFETY & CONSIDERATION Safety first! The Show floor is a construction zone… Be aware of your surroundings • Watch out for forklifts, scooters, lifts on the floor as well as workers overhead • Avoid standing on unsafe objects like tables and chairs • Remember that the pipe and drape is designed to only support the drape, do not hang anything on it that weighs more than 10 pounds. • Be aware of Electricians working overhead in your booth for the installation/dismantle of light tracks • Wear close toed shoes and keep your shoes on at all times • Allow plenty of time to set-up carefully • Report problems/accidents to your Floor Manager or the CEDIA Expo Show Office ASAP • Be mindful, considerate and respectful of everything and everyone around you. •

45. COMPLETING YOUR SET-UP Upon completion of set-up… • Please remove any old empty stickers from previous shows. • Apply empty new stickers to all of your shipping containers that you need back, make sure you fill out the empty sticker with the company name and booth number • Empty stickers are available at any of the Service Desks • These containers will be returned to your booth after the show closes • Empty boxes and containers cannot be stored in or behind your booth EMPTY MEANS EMPTY! Do not leave anything in empty boxes/crates going to storage. Secure your booth each day before you leave. • • Note: Be sure you remove any old empty stickers (from prior shows) from your boxes, crates and shipping containers before you ship to the show. At the end of show - once everything is packed and ready to load out remove the empty stickers from this show.

46. SHOW TIME!

47. PACKING UP AND MOVING OUT It can take up to 5 hours for empty crates, pallets etc. to be returned to exhibitor’s – please plan your travel accordingly • Buyers are not allowed on the exhibit floor during breakdown • Children under 18 years of age are not allowed on the exhibit floor • Please be patient and adhere to the breakdown procedures • Removal of freight by exhibitor (Hand Carry) - permitted on day of Show break • If you are shipping anything out from the Show, including with a 3rdParty Carrier- You must fill out a Material Handling Agreement and submit it to the Shepard Service Desk (rear of Hall A) •

48. MOVING OUT Storage facilities available from show to show • Abandoned booths? Excessive trash? Removal fees will apply! • The Service Contractor does have the right to re-route freight • Material Handling Agreement and all relevant paperwork must be handed into the Shepard Service Desk before you leave. Do not leave it on top of your crates or boxes, this is a legal binding contract • Break Night - Shuttle buses to hotels run until 6pm on Saturday, 9/8 •

49. PACKED UP AND READY TO GO!

50. Q&A We hope this information was helpful For any questions after this webinar, please contact Nicole Tessier at Nicole@CediaExpo.com Monday – Friday, 9:00am – 5:00pm PST.