1 / 13

Masco Cabinetry

Masco Cabinetry. Financial Planning & Analysis - Ohio Organization Structure. Financial Planning & Analysis - Ohio Approved 2010 Budget – Add 2. Marketing Finance. Core Responsibilities Financial Partner to the Product Manager for the Development Process (PPG Bath & Frameless)

elkan
Download Presentation

Masco Cabinetry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Masco Cabinetry Financial Planning & Analysis - Ohio Organization Structure

  2. Financial Planning & Analysis - OhioApproved 2010 Budget – Add 2

  3. Marketing Finance Core Responsibilities • Financial Partner to the Product Manager for the Development Process (PPG Bath & Frameless) • Financial Partner for advertising and merchandising expenses / display investments • Support the KraftMaid Experience Showroom • Manage the budgeting / forecasting / close process for Marketing • Develop Customer and Product Line P&Ls Strategic Impact • Decision support to the Marketing department • Provide visibility and accountability to Marketing spend • Perform ROI on Marketing initiatives Future Impact (post-standard costs / ACA) • Analyze and monitor Channel & Product Line performance vs. budget and forecast • Proactively seek out profit improvement opportunities in Channels & Product Lines

  4. Product and Business Development Support Core Responsibilities • Financial Partner to the Product Manager for the Development Process (PPG framed kitchen & VPG) • Serve as the liaison to Cost Accounting, General Accounting, and Credit & Collections • Develop Business Objects queries and reports to support Marketing & NPD • Support for budget / forecast for New Product Launches • Perform margin validation on new standard costs Strategic Impact • Develop profit models to analyze financial impact of proposed new products or new business • Analyze and provide recommendations to enhance new and existing product line performance Future Impact (post-standard costs) • Perform post-analysis on new product launches • Support Development Process with additional financial and post-analysis. • Increased new product / project workload due to additional Product Mangers and Product Marketing Mangers • Fitted product line will require significant additional profitability analysis

  5. Pricing Core Responsibilities • Generate process improvements • Establish pricing policy procedures • Evaluate project pricing / special pricing requests • Price maintenance (primarily new products, promotions, and price increases) • Defend against Home Center pricing audits Strategic Impact • Key contributor to Strategic Pricing Initiative • “Consultant” to Product Managers on new product pricing • Identify and prevent price leakage Future Impact • Continuously review and adjust Strategic Pricing based on changing competitive landscape to keep pricing “evergreen” • Customer and Consumer price elasticity research. • Expanded support for new product pricing • Strategic pricing initiative will require significant up front analysis • Once strategic pricing is completed, on-going analysis and modifications will be required to sustain initial gains • Increased focus on process improvements • Development of pricing metrics to measure impact of pricing projects

  6. Financial Planning Core Responsibilities • Long Range Planning (LRP) • Annual Budgeting process • Monthly Forecast process • Analyze and bridge actual results vs. Fcst/Bud • Corporate Reporting (bridge, BRL, scorecard) • Provide financial support to G&A and Field Service organizations Strategic Impact • Sales forecast impact on production planning • Enhance Executive Team’s understanding of actual results and cost drivers of business • LRP Future Impact • Implement a robust system for budgeting / forecasting • Develop and implement a sustainable process to generate more detailed and accurate monthly forecasts • Better prepare Executive management to explain financial performance vs. forecast • Support the increased requirements of Long Range Planning • Support increased Corporate reporting (bridges, scorecards, ad-hoc requests)

  7. Sales Finance Core Responsibilities • Sales Reporting and Analysis • Promotional Analysis and approvals • Financial impact analysis and administration of customer programs • DataMart development and maintenance • Commissions programs and payments • Manage the budgeting / forecasting / close process for Sales Departments • Month-end close for Gross Sales (automation), promotions, and programs Strategic Impact • Decision support to the Sales department • Ad-Hoc sales analysis for various initiatives • Pre and Post-Promotion impact assessment • Dealer program financial analysis Future Impact • Proactively seek out sales growth opportunities

  8. Financial Planning & Analysis - Ohio • Education: • BBA Accounting • MBA Operations/Logistics Management & Marketing • Work Experience: • 16 yrs (4 Masco) • Budget/Fcst Analysis • Mergers & Acquisitions Analysis • Financial Analysis • Plant/Cost Analysis • Public Accounting • Certifications: • Six Sigma Green Belt • Education: • BS Finance • Minor in Marketing • Work Experience: • 10 yrs (3.5 Masco) • Sales/Marketing Support • NPD • Plant Controller • Financial Analysis • Certifications: • Six Sigma Green Belt • Education: • BS Accounting • Work Experience: • 14 yrs (4 Masco) • Sales/Marketing Support • NPD • Plant Controller • Cost Accounting • Education: • BBA Finance • Minor in Marketing • Work Experience: • 16 yrs (2.5 Masco) • Pricing Manager • Controller • Financial Analysis • Captain in National Guard (Helicopter Pilot) • Certifications: • Core Pricing Skills • Manufacturing Pricing • Pricing & Revenue Optimization • Education: • BS Business Management • Work Experience: • 20 yrs (2.5 Masco) • DataMart Development • Sales Analysis • Promotion Analysis • Financial Analysis • General Accounting

  9. Financial Planning & Analysis - Ohio • Education: • BBA Marketing • Concentration in Statistics/Mathematics • Work Experience: • 25 yrs (14.5 Masco) • DataMart Development • Sales Analysis • Market Research / Customer Surveys • Retail Pricing (Stambaugh’s) • Competitive Pricing Analysis • Education: • Pursuing BS Accounting • Work Experience: • 5 yrs FP&A (8.5 Masco) • Pricing • SOX Self-Testing • Sales Analysis • Logistics support • Education: • MBA – Finance Concentration • BBA Accounting • Work Experience: • 13 yrs (0.5 Masco) • Sales/Marketing Support • Corporate Finance • Financial Analysis • Financial Accounting / Reporting • Education: • MBA • MS – Statistics • BS – Applied Mathematics / Statistics • Work Experience: • 14 yrs (0.5 Masco) • Data Reporting / Analysis • Education: • BA Accounting • Work Experience: • 16 yrs (0.5 Masco) • NPD • Financial Analysis • Hyperion Administration

  10. Key Issues • Project Load • Marketing & Product/Business Development has 160 active projects • Projects sometimes initiated without Executive sponsorship • VPG Projects • Large volume and high sense of urgency shifts focus away from PPG. • Development Process • Lack of discipline to follow process creates problems for Finance / Cost Accounting at the tail-end of project timelines • Numerous recycles creates redundant effort / analysis • Standard Costing / Margin Anlaysis • Standards are now available, but individual product costs / margins not yet validated • Profit Models are based on small sample size and are static (some are outdated) • No Customer / Product Line P&Ls • Management Reporting was being developed with ACA module of JDE • Pricing Exceptions • Lack of clear and consistent guidance on price concessions • Lack of Discipline in adhering to standard pricing, programs, and procedures • Pricing commitments are made that are very difficult to implement in the system • Programs • Dealer Value Proposition has been recycled numerous times • Promotions • Lack of planning on promotional calendar • Many customized promotions for small Dealers • Frequent errors / omissions / changes on promo requests leads to recycled effort • Budgets / Forecast • Cabinet volume has become difficult to predict • Excel based process is not dynamic enough to meet current requirements

  11. Key Performance Measures – FP&A • Customer Service (qualitative) • Cross Functional Business Partnerships • Internal & External Customer Satisfaction • Weekly: • Project List Schedule Adherence • Sales Reporting Deadlines • Pricing Accuracy (deductions / audits) • Monthly: • Adherence to Monthly Corporate Deadlines • MRCG & Masco Balanced Scorecard • Forecast Accuracy • Actual vs. Budget Performance • Development Process Schedule Adherence • Commission Accuracy • Annual • Long Range Planning Process (LRP) • Budgeting Process – Deadlines & Accuracy

  12. Key Pricing Processes • Promotion Analysis • Program Analysis (Dealer’s) and Management (HCs) • New Product Pricing • Price Loads / Maintenance • Price Concessions • Project Pricing • Price Adjustments • Commodity Based Price Increases • Standard Feature Adjustments • Strategic Pricing Adjustments

  13. Critical to Quality Requirements • Customer Support (Home Center and Dealer) • Ad-Hoc Analysis • Decision Support Projects • Profit Models for Development Process • Weekly Sales & Operations Planning (S&OP) • Promotional Planning • Pre- and Post-Analysis • Promotion Calendar • Sales Reporting • Sales Management Reports • Weekly Sales / Cabinet Count Reports • New Product Sales Reports • Month-End Reporting • Corporate Reporting • Internal Reporting / Bridges • Departmental Expense Reporting • Display Reporting

More Related