Creating Posts in Core Publisher

1. Creating Posts in Core Publisher

2. About this week’s check in calls: This week marks the halfway point in your site building process! Your Station Relations Managers will be joining in on your weekly check in calls this week to address any questions about your strategy or services.

4. Posts in Core Publisher

5. Anatomy of a Core Publisher Post What is a Post? A story or piece of content that includes text and/or video, images, & audio. Designed to be fluid & dynamic and can be associated with programs, categories, tags, topics, people, etc.

6. Anatomy of a Core Publisher Post Slug – mini headline for your post

7. Anatomy of a Core Publisher Post AddThis block – allows web visitors to easily share your posts online.

8. Anatomy of a Core Publisher Post Byline – links to the corresponding People page (where applicable)

9. Anatomy of a Core Publisher Post If you are adding a slideshow of images to your post, it will appear at the top of your post, below the byline.

10. Anatomy of a Core Publisher Post You can also add images inline in your posts.

11. Anatomy of a Core Publisher Post Post body – Text, quotes and audio players are displayed under your byline/image slideshow.

12. Anatomy of a Core Publisher Post Related tags and program - help with SEO and site organization. Related Content – manually add links to posts that are related to your post to engage your audience further Comments – Powered by Disqus, build community around important topics using your comments section.

13. Creating Posts

14. Adding Content: Posts

15. Adding Content: Posts

16. Adding Content: Posts Add your post headline into the text field. Hyperlinks cannot be added to this field.

17. Three P’s of a great web headline • Parsability • Is it easy to understand? • Do you understand the story without additional context? • Promise • What the reader will get? • Proper Nouns • Words that the reader seeks

18. Examples of headlines From this headline, what could this post be about?

19. Examples of headlines Would you have guessed that it’s about the death of the Turkish Prime Minister?

20. Examples of headlines Popular headlines on the same topic use keywords like “Turkey” “Prime Minister” “Dead” because those are terms that people search for in search engines.

21. Examples of headlines What would you expect to see in this post from this title?

22. Examples of headlines This title, along with the image and video later in the post, draw interested readers with an easy to understand title and promise of more media.

23. 5 Steps to a great web headline • Identify what’s interesting. • Identify active verbs. • Identify relevant words and information. • Does it deliver the 3 Ps? • Parsability • Promise • Proper Nouns • Brainstorm with a colleague to make sure that your headline makes sense and achieves your goal.

24. Adding Content: Posts There are two ways to add Bylines to your post: One: Add the name of an editor who has a Person in Core Publisher. This will create a link in the Byline to their People Page.

25. Adding Content: Posts There are two ways to add Bylines to your post: Two: Add the name of a contributor who does not have a Person in Core Publisher.

26. Adding Content: Posts There are two ways to add Bylines to your post:

27. Adding Content: Posts Posts must be assigned a Category.

28. Adding Content: Posts Your Category will automatically be set as your Slug. However, you should change this to something that better describes the focus of your post.

29. Creating Posts: Best Practices for Slugs • Helps user scan content • More context than category • 1 – 3 words • Does not compete with the headline • Recurring topics • Slugs can be • Categories (auto populates in Core Publisher) • Tags

30. Creating Posts: Best Practices for Slugs • Good Slugs are • Short • Eye-catching • Descriptive

31. Adding Content: Posts In the Body field, enter the text of your news article or post. You can also add images, audio, quotes and some formatting.

32. Adding Content: Posts Create a teaser for your posts by putting your cursor where you want the break to start and selecting the Page Break button

33. Creating Posts: Best Practices for Body field If you create your text in a text editor (like MS Word) and paste it into the Body field, you’ll want to erase the stray formatting code from the text editor before adding it to your Post. • Copy and paste your text into an editor like Notepad to break the formatting, then paste into the Body field and restore formatting. OR • Hit the button and paste your text in the text field. Then, hit the button again to restore formatting.

34. Creating Posts: Best Practices for Body text Web-first content The text of your post is written for the eye but may still highlight something that was discussed on air. Web original content draws your online audience because it provides a unique experience to your radio listeners.

35. Creating Posts: Adding Online Videos You can easily embed videos from YouTube, Vimeo and PBS Cove to your posts. Step One: Choose the video that you want to add to your post and copy the URL (not the Embed code).

36. Creating Posts: Adding Online Videos You can easily embed videos from YouTube, Vimeo and PBS Cove to your posts. Step Two: Paste the URL into your post body where you want it to show up.

37. Creating Posts: Adding Online Videos You can easily embed videos from YouTube, Vimeo and PBS Cove to your posts. Step Three: Save your post. The video will show up on your post in a player.

38. Adding Content: Posts You can also add audio players to your post by placing your cursor where you want the player to appear and hitting the AUDIO button.

39. Adding Content: Posts Requirements for your audio files: File Size can’t be larger than 75Mb Must be a mp3 file Sampling Rate = 44.1kHz Bit Rate = 64 kbps mono or 128 kbps joint stereo

40. Adding Content: Posts Add a description of your audio that will appear on the post. If you do not want to add a description, just hit Cancel.

41. Adding Content: Posts Your audio will appear in inline players on your post.

42. Adding Content: Posts You can add inline images to your post by placing your cursor where you want the image to appear and hitting the IMAGE button.

43. Adding Content: Posts Either upload the image that you want to add from your computer, or use the Search tab to select a previously uploaded image from your library.

44. Adding Content: Posts Add a description and attributions to your image. Then select how you would like it to appear on your post (either inset or wide).

45. Adding Content: Posts Clicking on an image in your post will enlarge it in a lightbox displaying your metadata.

46. Creating Posts: Best Practices for Post Images Avoid images with “too much context”. • This generic image of two people shaking hands has been used to depict: • People coming to an agreement • Two people meeting for the first time • One man reaching out to help someone else Consider how someone reading your post will attempt to tie the image to the story that you are telling.

47. Creating Posts: Best Practices for Post Images Use a variety of eye-catching images in your posts. Repeating the same image, unless it is tied to a news series, can discourage visitors from reading your post.

48. Creating Posts: Best Practices for Post Images Captions and Credits are an important part of your Post Image. Use Captions to add extra context to your story through your images. Credits are required for all images.

49. Finding Images for your Posts Where can I find images for my posts? • Original photos taken by your station staff. • Using Creative Commons photos. Why Creative Commons? Creative Commons is a free to use diverse image collection that you use to find images for your posts, as long as you respect citing and licensing.

50. Finding Images for your Posts What does Creative Commons mean? • A Creative Commons license notes how you may use an artist’s work on your website. • At NPR.org, we use images that are: • Attribution (by) – meaning that you can use and edit image if you give the artist/photographer credit • Noncommercial (nc) – meaning that you can use and edit the image for noncommercial purposes only. Note: • We don’t use No Derivative Works (nd) because Core Publisher automatically crops uploaded photos, which goes against that license. • Never use Share-alike (sa) photos, because that license gives that artist permission to use any image on NPR.org.