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Persuasion:

Explore the art of persuasion and its various techniques in this insightful guide. Learn how bias, propaganda, and different appeals like ethos, pathos, and logos are used to sway opinions. Discover the types of propaganda, such as bandwagon, testimonial, transfer, and emotional words, that are commonly employed to persuade audiences. Uncover the power of repetition and glittering generalities in creating lasting impressions.

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Persuasion:

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  1. Persuasion: All you ever wanted to know… and probably more!

  2. Persuasion is… trying to convince someone to think or act a certain way. It is often used in conversations, speeches, and advertizing.

  3. Persuasion is based on a person’s bias. Bias is a preference for or against something that is formed without considering all of the information.

  4. Propaganda… again! How many times are we going to learn the same thing? Propaganda is information that is spread to promote an opinion or idea.

  5. Aristotle who? ETHOS: Something that appeals to a person’s sense of what is right and wrong. Also refers to how believable or trustworthy the speaker is. PATHOS: Something that appeals to a person’s emotions or feelings. LOGOS: Something that appeals to a person’s logical side – facts, figures, numbers, statistics, etc.

  6. What are the types of propaganda used to persuade people? BANDWAGON: The basic idea behind the bandwagon approach is “EVERYONE is doing it, and you should too”. EXAMPLE: Everyone in Lemmingtown is behind Jim Duffie for Mayor. Shouldn't you be part of this winning team?

  7. TESTIMONIAL: Testimonial is any advertisement in which a person speaks on behalf of a product. EXAMPLE: I tried Whizzo brand floor polish and it got my floors super clean!

  8. TRANSFER: The use of symbols or images to create a feeling in the audience that is then (hopefully) transferred to the product. EXAMPLE: An image of an American flag might be used in an advertisement for insurance – designed to make the audience feel patriotic, secure and safe – and then those feelings get associated with the product.

  9. EMOTIONAL WORDS: words that make you feel strongly about someone or something.One of the main ways speakers or advertisers use emotion is through creating…FEAR: Making the audience feel that if they do not buy a certain product or vote for a certain candidate, something badwill happen to them.EXAMPLE: Home security commercials that show a burglar breaking into a home.

  10. GLITTERING GENERALITIES: Using exaggerated words and claims that make a product sound perfect or flawless.EXAMPLE: Whizzo floor wax is the BEST floor wax in the world!

  11. REPETITION: The product name is repeated at least 3 times to make the viewer remember it.EXAMPLE: Get Hefty, Hefty, Hefty!

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