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About Waterloo website

About Waterloo website. Project report June 2012. Outline . Overview of process Project deliverables Lessons learned. SEW: Effective Web Content Planning. Prepare project management plan Identify target audiences Conduct web content analysis Conduct competitive analysis

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About Waterloo website

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  1. About Waterloo website Project report June 2012

  2. Outline • Overview of process • Project deliverables • Lessons learned

  3. SEW: Effective Web Content Planning • Prepare project management plan • Identify target audiences • Conduct web content analysis • Conduct competitive analysis • Define Website visitor content requirements • Specify area business requirements • Plan web information architecture • Prepare website content • Obtain required training • Create web content update and maintenance plan

  4. Project deliverables • Project management plan • Project Schedule • Content Strategy • Content Inventory • Competitive Analysis • Information Architecture • Content Plan (Page Tables) (Templates available from CPA staff or SEW Sharepoint)

  5. Project Schedule • Identify key tasks and dependencies • Assign work-time estimates • Review with stakeholders • Establish real timelines

  6. Content Strategy • High level overview, answering: • Who are our audiences? • What do we need to say to them? • How do we need to say it? • What are we trying to do? • Provides a reference point for content questions • Provides a framework for measurable goals

  7. Content Inventory • Assess what content exists • Itemize what content needs to be generated

  8. Competitive Analysis • Assess the competition • Identify patterns for user expectations • Navigation • Specific content • Standard terminology • Establish common language for stakeholders • Encourage thinking as a user

  9. Information Architecture

  10. Content Plan • Page tables used to establish priorities at a page level, assigning components of the strategy to each page • Can serve as a writing brief as well as a record • Update and maintenance plan included • Less content intensive sites could use the Content Inventory revised to include further detail

  11. Human Resources Project Management, Project Deliverables • Director, Digital Initiatives • Manager, Digital Communications and Content Strategy • Manager, Information Architecture and User Experience Content Deliverables • Communications Officer • Communications and Public Affairs Coordinator • Manager, Web Design Technical Implementation and Support • Waterloo Content Management System Team

  12. Lessons Learned • Communicate with ALL stakeholders early and often • Establish clear priorities and expectations • Establish clear understanding of timelines and revise with input from key dependencies • Photography and graphics are content but should be treated as special • Include separate work tasks in schedule • Establish separate inventory • Capture art direction guidelines where appropriate

  13. Questions?

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