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California State Data Center Affiliate Workshops March 14 - 18, 2016 Andrew W. Hait

Using Census Bureau Demographic and Economic Data to Aid Small Businesses – Introducing Census Business Builder: Small Business Edition. California State Data Center Affiliate Workshops March 14 - 18, 2016 Andrew W. Hait U.S. Census Bureau. Promoting Economic Growth.

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California State Data Center Affiliate Workshops March 14 - 18, 2016 Andrew W. Hait

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  1. Using Census Bureau Demographic and Economic Data to Aid Small Businesses – Introducing Census Business Builder: Small Business Edition California State Data Center Affiliate Workshops March 14 - 18, 2016 Andrew W. Hait U.S. Census Bureau

  2. Promoting Economic Growth • “Big Business” - Using Census Bureau Demographic and Economic Programs Data To Better Understand • The possible labor force for a proposed business • Supplier businesses • Local infrastructure • Comparisons to the national industry

  3. Promoting Small Biz Growth • Using Census Bureau Data To Better Understand • The target customers and market of a proposed business • The local competition • The national industry

  4. Sample Scenario: An entrepreneur is considering opening a day care center. She wants to know what information is available from the Census Bureau that may help her locate the business and better understand this industry.

  5. Measuring the Need… • The demographic data available from the ACS helps make the case for this type of business…including: • Population counts of day care center-age kids • Household income information

  6. Business Data - Getting Started • What NAICS code covers this industry? • What Census programs provide data for this industry?

  7. What Programs Cover this Industry?

  8. How Can I Get to the Data?

  9. Tell Me About This Industry in my County… County Business Patterns (CBP) provides annual data for employerbusinesses at the county level that she can use to better understand this industry and her competition. (Business counts by ZIP Code also available)

  10. How Is this Industry Performing Nationally? The Quarterly Services Survey (QSS) provides National-level data that she can use to measure changes in this industry and to better understand its seasonal fluctuations.

  11. What About Data for My Local Area? The Economic Census (EC) provides place-level data (including revenue data not available from CBP) that she can use to better understand her potential market and local competition.

  12. Alameda County

  13. Imperial County

  14. Los Angeles County

  15. Riverside County

  16. Sacramento County

  17. San Diego County

  18. San Joaquin County

  19. I’ve Heard about Nonemployers… What are They and Should I Care? • Nonemployers are businesses with no paid employees. • Primarily independent contractors • File IRS Form 1040 Schedule C • Significant in number • Significant in revenue in some industries

  20. What Services do Businesses in this Industry Provide? • Data on products and services sold by businesses are available in the Product Lines data from the Economic Census. • Can be used in a business plan to identify the primary and secondary sources of sales of the business

  21. How Big Should A Business Be? • The Economic Census alsoincludes data broken out by the sales and employment size of the business • Can be used in a business plan to understand the size of a “typical” business in an industry • Can also be used to forecast the future growth of a business to it’s most efficient size

  22. Anything Else? • The Economic Census publishes detailed data (including information on Tax Status) that is tailored to specific industries • The Survey of Business Ownerspublishes detailed data on the race, ethnicity, gender, and veteran status of the business owner • Both can be used to further understand the composition of an industry

  23. Visualizations? • The Industry Statistics Portal also provides access to visualization of selected economic data. • Can be used in business plans and presentations

  24. Is There an Easier Way to Get All This Great Information? American FactFinder, the Industry Statistics Portal, and the other tools shown provide access all of these data, but can often be hard to use… Enter: Census Business Builder: Small Business Edition… (https://cbb.census.gov/sbe/) Home Page: http://www.census.gov/data/data-tools/cbb.html

  25. SBE and RAE Next Steps - Quarterly Updates • Audience expansion • SBE: More B-to-C industries plus B-to-B’s • RAE: 3-digit NAICS detail and Regions built from Cities/Towns • Content expansion • Additional demo and econ characteristics • Additional 3rd party data • Functionalityexpansion • Dashboard, time series • “Add your own data” and mobile support

  26. Closing • Customer focus • Pass the word to your friends and colleagues • Easy to use? • Are they? Send us feedback! • Useful? • What else should we add? • What should we delete?

  27. Questions

  28. Any other Questions:andrew.w.hait@census.gov(301)763-6747Thank You!

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