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Empowering Change: Internal Communication Strategies for Today's Dynamic Workplace

Explore effective ways to communicate internally amidst a changing environment, tight staffing, and increased workloads. Learn to engage and inform employees, build loyalty, and create a culture of respect and collaboration.

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Empowering Change: Internal Communication Strategies for Today's Dynamic Workplace

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  1. Chapter 7Internal Communications

  2. Communicating Internally • Changes in the environment • Organizing the internal effort • Implementing an effective internal communications program

  3. Changing environment • Today’s employee • well educated • Higher expectation • Want to understand more • Outsource • Today’s workplace • Tighter staffing • Longer hours • Greater workloads • performance

  4. Changing Environment (cont) • Business • Complex • Highly competitive • Employee participation – inform, engage

  5. Organizing the internal effort • Communication audit • Goals – important assets • Where report?

  6. Implementing an effective internal communications program • Communicate up and down • Make time for face-to-face meetings • Communicate online • Create employee-oriented publications • Communicate visually • Focus on internal branding • Consider grapevine

  7. How to Succeed with Employees • Create an atmosphere of respect. • Treat employees as insiders. • Build-up corporate loyalty: “Ambassadors of Commitment.” • Capture more discretionary time. • Increase two-way communications. • Invest in decent publications. • Listen to and use the grapevine.

  8. The wicked leader is he who people despise. The good leader is he who the people revere. The great leader is he who the people say, “We did it ourselves.” -Lao Tsu

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