1 / 10

Crisis Communications – Internal

Crisis Communications – Internal . Bev Carlson, APR PRSA-Nebraska April 3, 2013. Crisis Identification (Big & Small). Recognize and defuse potential issues before they blow up Realize that you may be the only one who sees the problem at first

hamish
Download Presentation

Crisis Communications – Internal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Crisis Communications – Internal Bev Carlson, APR PRSA-Nebraska April 3, 2013

  2. Crisis Identification (Big & Small) • Recognize and defuse potential issues before they blow up • Realize that you may be the only one who sees the problem at first • Relationship-building -- Open Door Policy – Trust from ALL levels of the organization

  3. What keeps you up at night? (PR) • Tornado wipes out offices • Gunman takes over building • Massive social media attack

  4. What keeps you up at night? (COO) • Sudden death of the CEO • Hacker attack with virus that releases client information • Workplace violence

  5. Who needs to know first? • Executive Team and Communications Team • Board of Directors • Staff • External

  6. How are you going to tell them? • Up-to-date Crisis Plan with Communications involved early on • Communications tools • Current phone lists • Current email list, with single, simple all-company email (z****) • Pre-designated point of contact • All-company texting or social media tools + old-fashioned calling/texting trees • Face-to-face meeting

  7. How are you going to say it? • With confidence – Gather the facts and your thoughts. Take a deep breath. • With clarity – What information can you provide? What is your role? • With concern – Human issues before damage control. Always. • With concise answers. Don’t be vague. • With control - Emotions in check, no speculation

  8. What should you be doing now? • Establish your team as the go-to resource on staff. • Credibility, credibility, credibility • Be prepared so you are the calm in the storm. • Be prepared so you can make a decision • Be prepared so you can make a good decision • Trust your instincts. Own the decision. • Recognize when you need help. Ask for it.

  9. Questions?

More Related