from HUGO & HENRY

1. from HUGO & HENRY a revolutionary new marketing tool for brand owners click mouse to go to next screen

2. Quite simply, Drip CoutureTM replaces the standard wine bottle neck collar – but does a lot more! • For the first time – unlike the old neck collar – brand owners and marketers have the opportunity to take their brand message beyond the retailer’s shelf and the threshold of the consumer home, right through to the point of use… • This is because Drip CoutureTM is retained by the consumer on the bottle through to the point of use because of its in-built functionality as a drip catcher… click mouse to go to next screen

3. Drip CoutureTM comes in double and single-skinned versions… • The outer layer provides a large (double-sided) promotional area and is designed to be peeled off, read and actioned by the consumer… • The inner layer remains on the bottle and takes a (non-promotional) brand message / brand identification through to the point of use… • Both versions address the imperative to provide a competitive edge and maximise brand loyalty… click mouse to go to next screen

4. In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets. For… • Wine Producers • Provides shelf presence and a competitive advantage • at the point of sale and through to the point of use • (and can be applied on the bottling line at up to 400 a • minute / 24,000 an hour)… click mouse to go to next screen

5. In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets. For… • Wine Retailers • Applied on-shelf or at the checkout to communicate • a promotion / brand message through to the point • of use… click mouse to go to next screen

6. In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets. For… • Hotels, Restaurants, Clubs, Pubs & Bars, Events (Organisers) • Applied at source / the point of sale to communicate • a promotion / brand message at the point of use (can • also be said to address a service need)… click mouse to go to next screen

7. In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets. For… • Commercial Operations / Enterprises • Applied at source to communicate a promotion / • brand message at the point of use… click mouse to go to next screen

8. With Drip CoutureTMyou’re only limited by your imagination • Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner): • Your range information, trade-ups / range / product trial offers, bounce-backs, cross-range / cross-department offers, free / money off offers / price reductions, instant or web-based offers / brand drivers, food matching / menu examples, meals out / days out offers, trips and holiday competitions and even legal / policy messages… click mouse to go to next screen

9. ‘Fixed’ inner layer (functions as drip catcher) – single-sided message carrying area (front / back): • Your brand / company logo, plus key company / brand statement / strapline, takes your corporate / company / brand message through to the point of use… click mouse to go to next screen

10. For brand owners and marketers who buy into the Drip CoutureTM proposition: • Meets a marketing need: a simple, one-size-fits-all (75cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty… Bordeaux shape Alsace shape Burgundy shape Portuguese shape click mouse to go to next screen

11. Patented and design protected – Drip CoutureTM is a step change from the old wine neck collar as a promotional device… • Client advantage accrues from the fact that it’s difficult to copy in a technical / production sense – the materials used and tight tolerances required… • No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner… • No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span… click mouse to go to next screen

12. Large cost saving potential in hospitality context (lessens cost of serve)… • Innate functionality simple to understand in a consumer context (easy ‘appeal’)… • In consumer terms, it’s a free device that meets latent and present consumer needs… • Largely environmentally-friendly… • No regulatory approvals required… • Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to your consumer… click mouse to go to next screen

13. Which other medium can take a brand message from the point of sale right through to the point of use so cost-effectively and with such consistent and long exposure to that message? click mouse to go to next screen