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COMMUNITY Collaboration

COMMUNITY Collaboration. Harnessing the Power of the Masses By Chua Yi Jonathan iX Conference – Speak Out on ICT. The Internet. Ultimate Digital Media E-mail, search engines, blogs, information sharing, etc. Brings together people from all over the globe Web 2.0

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COMMUNITY Collaboration

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  1. COMMUNITY Collaboration Harnessing the Power of the Masses By Chua Yi Jonathan iX Conference – Speak Out on ICT

  2. The Internet • Ultimate Digital Media • E-mail, search engines, blogs, information sharing, etc. • Brings together people from all over the globe • Web 2.0 • Services run by users, for users • Wikipedia • Google • Photobucket http://atp.nlb-online.org/Lessons/unit6/unit6.4/images/internet.gif

  3. Current situation • Web 2.0 rule: Collective intelligence ≥ Developers • Communities are created by users to enhance products for own usages • Instead of being passive, companies should embrace collective intelligence

  4. Community Collaboration • Objectives • Allow average users to contribute to software development • System in which both users and company profit • Features • User has incentives and means for contribution • Company provides tools for software modification • Greater user-developer communication • Encourage collective intelligence

  5. Implementation • Software editor • Customized for average users • Increased “hackability” • Flexible plug-in functions for modifications • Forum • Direct & daily communication with developers • User incentives • Points system for value and quantity of contributions

  6. Feasible development model Core software engine Software editor Bundled data Default libraries User-made functions Main functions Developer tools Downloadable data Online user-submissions distributed online

  7. Advantages • Large, productive user base • Ability to develop enhancements to current software engine • “Free” manpower, sustained product growth • Rich user experience • Greater customizability • “For users, by users” • Extensive libraries of data available online

  8. Drawbacks • Costs • Maintaining servers for large amounts of data is expensive • Creation of suitable plug-in software takes time and money • Developer’s active role • Has to actively reach out to community and analyse suggestions/submissions • Long term commitment to project

  9. Conclusion • Companies should be actively embracing collective intelligence • In doing so, there are great benefits to be gained for both sides • Proposed extension to current commercial software system: • Software editor • Plug-in function • Online forum/upload system

  10. Thank you for your attention!

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