MBA - Market Analysis Resources

1. MBA - Market Analysis Resources Kitti Canepi Director of Library Services Roseman University of Health Sciences

2. Agenda • Review of Access to Library Resources • Business Plan Resources • Industry Economic Outlook • Location Analysis • Competitive Analysis • Crime Rates • Your Research

3. Accessing Library Resources • Library Website http://www.roseman.edu/library • Online Library Resources • Select a subject • Both Business & Orthodontics • Look at links as well as listed online resources • Your network username & password is your login for online resources

4. APA Citation Style • What is APA? • Citation style developed by the American Psychological Association to standardize scientific writing • It is a guide for more than just citations • What is it used for? • Term papers, research reports, empirical studies, literature reviews, methodological studies and case studies • Links to APA in Research Guides for more information http://infoguides.roseman.edu/citingsources

5. Business Plan Resources • Business Source Elite • Articles with advice on starting your own business • U.S. Small Business Administration http://www.sba.gov • Guides and resources for creating your business plan • What to include in your market analysis • Assistance with actually getting your business going

6. Industry Economic Outlook • U.S. Census Bureau http://www.census.gov • Look up NAICS code for your industry http://www.census.gov/eos/www/naics/ • Look up economic indicators • U.S. Bureau of Labor Statistics • Occupational Employment Statistics http://www.bls.gov/oes/

7. Location Analysis - Federal • U.S. Postal Service Zip Codes https://www.usps.com/ • U.S. Census Bureau Fact Finder – Community Facts http://factfinder2.census.gov/faces/nav/jsf/pages/community_facts.xhtml • 2010 Census Community Map http://www.census.gov/2010census/

8. Location Analysis – Local • City Government • Internet search for “City of [your city] [your state]” • Ex. City of Henderson Nevada • May need to expand to county level • Economic Development • Look for statistical information • May need to search under Chamber of Commerce • Planning & Zoning • Look for areas zoned for business • Ex. City of Henderson, Community Development

9. Location Analysis – Other • Compiled information • Beware of source reliability (check the About page) • Ex. City-Data.com http://www.city-data.com/ • Owned and operated by Advameg, Inc. • Content sources: other companies, public records, user generated (photos, city facts, business profiles, etc.)

10. Competitive Analysis • BusinessUSAhttp://business.usa.gov • 2011 Presidential directive to create a “centralized, one-stop platform” for business to access services • Benchmark Your Business tool http://business.usa.gov/sizeup • Enter industry and city, state • Click on Competition • See a map of all existing offices • Can also get Consumer Expenditures by category

11. Crime Rates – Federal & Local • FBI Crime Statistics http://www.fbi.gov/stats-services/crimestats • Use UCR Data Tool to compile a table by jurisdiction, crime variables, and years • City Police Department • Crime statistics • Ex. City of Henderson http://www.cityofhenderson.com/police/crime_search.php

12. Crime Rates – Other • Compiled information • SpotCrime.com http://www.spotcrime.com • Crime data aggregator of data from police departments, news reports and user-generated content • Map with icons and also list of crime events • Relocation Essentials http://www.relocationessentials.com • Launched in January 2001 by relocation professionals • Can see a comparison table to the national average

13. Your Research • Time for you to try it out • Any questions?