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1. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com

2. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 1 (UOP Course) MKT 421 Entire Course (UOP Course) MKT 421 Week 1 Discussion Question 1 (UOP Course) MKT 421 Week 1 Discussion Question 2 (UOP Course) MKT 421 Week 1 Individual Assignment Defining Marketing (UOP Course) MKT 421 Week 2 Discussion Question 1 (UOP Course) MKT 421 Week 2 Discussion Question 2 (UOP Course) MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course) MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 (UOP Course) MKT 421 Week 3 Discussion Question 1 (UOP Course) MKT 421 Week 3 Discussion Question 2 (UOP Course) MKT 421 Week 3 Individual Assignment Marketing Research Paper (UOP Course) 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 

3. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 3 (UOP Course) MKT 421 Final Exam Guide 2 (UOP Course) 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of     3) Which of the following statements best describes the modern view of marketing?      1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 

4. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 5 (UOP Course) MKT 421 Final Exam Guide 4 (UOP Course) 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: A. Selling. B. Advertising. C. Producing and selling. D. Much more than selling and advertising.  1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 

5. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 7 (UOP Course) MKT 421 Final Exam Guide 6 (UOP Course) 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing?  1) According to the text, marketing means:    2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:3) Which of the following statements best describes the modern view of marketing?

6. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 9 (UOP Course) MKT 421 Final Exam Guide 8 (UOP Course) 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are  activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) Which of the following statements regarding marketing strategies is FALSE?  1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:    2) Which of the following statements best describes the modern view of marketing?   3) According to the text, marketing means:    

7. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide All 10 Sets (UOP Course) MKT 421 Final Exam Guide 10 (UOP Course) This tutorial contains 10 sets of final exam of MKT 421 for details of each set please go "MKT 421 Final Exam" under categories on the Home Page 1) According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma. 3) Which of the following statements best describes the modern view of marketing? 

8. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 1 Discussion Question 2 (UOP Course) MKT 421 Week 1 Discussion Question 1 (UOP Course) Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

9. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 2 Discussion Question 1 (UOP Course) MKT 421 Week 1 Individual Assignment Defining Marketing (UOP Course) What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success.

10. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course) MKT 421 Week 2 Discussion Question 2 (UOP Course) Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

11. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 3 Discussion Question 1 (UOP Course) MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 (UOP Course) Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following: An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success

12. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 3 Individual Assignment Marketing Research Paper (UOP Course) MKT 421 Week 3 Discussion Question 2 (UOP Course) Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

13. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 4 Discussion Question 1 (UOP Course) MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 (UOP Course) What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their

14. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation (UOP Course) MKT 421 Week 4 Discussion Question 2 (UOP Course) Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

15. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 5 Discussion Question 1 (UOP Course) MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 (UOP Course) Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: Describe the attributes of your product or service in detail. Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the

16. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 5 Individual Assignment Environmental Factors (UOP Course) MKT 421 Week 5 Discussion Question 2 (UOP Course) Resources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of trade practices and agreements. Examine the importance of demographics and physical infrastructure. You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why

17. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation (UOP Course) Resources: University Library, Internet Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

18. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com