100 for 100 Pyramid Scheme Virtual Food Drive

1. 100 for 100 Pyramid Scheme Virtual Food Drive

2. Presenters • Randy Moser – Auditor • Delanie Joseph – Director, HR • Bhavaish Sharma – Financial Analyst • John Phelan – Production Manager

3. What are Our Goals? • Raise awareness about food insecurity in Dallas County • Provide 100,000 meals and 100,000 loaves of bread to food-insecure residents of the Dallas area • Enhance company and community morale through friendly competition

4. What is Our Plan? Two Steps: • Raise money for the North Texas Food Bank (NTFB) through a Pyramid Scheme Virtual Food Drive • $1 raised = 3 meals provided by NTFB • Donate one loaf of bread to the NTFB for every meal provided by the 100 for 100 Virtual Food Drive (up to 100,000 loaves) • 1 meal = 1 loaf donated by Mrs. Baird’s

5. How Does a Virtual Food Drive Work?

6. Logo

7. Why a Virtual Food Drive? Monetary donations preferred NTFB gets what it needs No overstocking or understocking 93¢ of every dollar

8. Has Mrs. Baird’s Done this Before? • 2012 – Donated 25,000 loaves of bread • Tarrant Area Food Bank and North Texas Food Bank • 2011 – Donated $6,000 to the BackPacks for Kids program • Tarrant Area Food Bank • 2008 – Donated 500,000 loaves of bread to the Pass the Bread campaign • 25 food banks in surrounding communities

9. Has the NTFB Done this Before? • Food 4 Kids Program • Provided 11,000 hungry school children in North Texas with a backpack full of food • Food for Families Program • Distributed food to more than 13,000 families and 52,000 individuals • Supplemental Nutrition Assistance Program • Provided access to 16.5 million meals

10. Who are the Food Insecure?

11. Who are the Food Insecure? Food Secure

12. What is Food Insecurity? • Not “hunger” • Security – Food for an active, healthy life • Insecurity – Uncertain availability of nutritious and safe foods

13. How to Determine Food Insecurity? • Were you worried that your food would run out before you got money to buy more? • In the last 12 months, did you ever eat less than you felt you should because there wasn't enough money for food? • In the last 12 months did you or other adults in your household ever not eat for a whole day because there wasn't enough money for food?

14. Who is Most Affected?

15. What are the Consequences? Increased: Decreased: Academic performance among children Life expectancy among adults • Mental health problems among adults • Incidence of depression among adults • Obesity rates in both children and adults

16. How to Access the Virtual Drive? www.MrsBairds.com • Links on: • Mrs. Baird’s homepage • Dallas Chamber of Commerce homepage • Bags of Mrs. Baird’s bread sold in North Texas

17. How to Access the Virtual Drive? • Quick Response (QR) Codes on: • Bags of Mrs. Baird’s bread sold in North Texas • Flyer distributed to Mrs. Baird’s employees • Banner across Mrs. Baird’s entrance

18. Flyer

19. Bread BagAdvertisement

20. Banner

21. How to Donate?

22. Can I See What I Donate? • Virtual Food Drive page will show real-time updates in division and community standings • Empty virtual pantry fills as donations are made • Enhance philanthropic feeling through visual experience

23. Virtual Food Drive Screenshot

24. How to Share with Friends? • Forward Virtual Food Drive link to friends and family • Distribute company flyers with QR code • Enter assigned number to contribute to division’s total • Forwarding and sharing creates pyramid effect

25. What is the Community’s Role? • Access Virtual Food Drive through advertisements on Mrs. Baird’s bread • QR code • Link • No assigned division number • Compete against entire Mrs. Baird’s corporation

26. What Do I Get if I Win? • Present a 3x5 ft novelty check from Mrs. Baird’s to the NTFB for total amount raised • Top community donor, too • Appear in Mrs. Baird’s company newsletter • Display trophy in winning department • Wear casual clothes to work for 2 weeks

27. How Much Will it Cost?

28. Authorization • $7,000 from the Dallas Chamber of Commerce • Link on Dallas Chamber of Commerce website • Promote social responsibility and inspire giving back to the community

29. Q&A

30. References Coleman-Jensen, A. (2010). U.S. food insecurity status: Toward a refined definition. Social Indicators Research, 95(2), 215-230. Doi: 10.1007/s11205-009-9455-4   Coleman-Jensen, A., Nord, M., Andrews, M., & Carlson, S. (2012, September). Household food security in the United States in 2011. Retrieved from the ers.usda.gov website: http://www.ers.usda.gov/publications/err-economic-research-report/err141.aspx Declerk, H. (2012, December 28). Food to grow on. The Dallas Morning News, p. B01. Dillard, B. (2008). Mrs. Baird's donates bread. Fort Worth Business Press, 21(17), 4.

31. References Feeding America. (n.d.). Map the meal gap: Food insecurity in your county. Retrieved from feedingamerica.org website: http://feedingamerica.org/hunger-in-america/hunger-studies/map-the-meal-gap.aspx Jacob, S. (2012, September). USDA: 20 percent of Dallas County households struggle to feed their families. D Magazine. Retrieved from: http://healthcare.dmagazine.com/2012/09/07/usda-20-percent-of-dallas-county-households-struggle-to-feed-their-families/

32. References Miller, R. (2012, June 19). N. Texas food bank $1M short of its goal. The Dallas Morning News, p. D02. Mrs. Baird’s. (2012 December 4). Mrs. Baird’s Bakery donates 25,000 loaves of bread to local food banks in North Texas. Retrieved from: http://www.mrsbairds.com/company/news_detail.php?id=1573 Mrs. Baird’s. (2011 December 14). Holidays to be less hungry for 1700 students in BackPacks for Kids program. Retrieved from: http://www.mrsbairds.com/company/news_detail.php?id=1494

33. References North Texas Food Bank. (n.d.). Donate food. Retrieved from ntfb.org website: http://web.ntfb.org/page.aspx?pid=276 North Texas Food Bank. (n.d.). Programs. Retrieved from ntfb.org website: http://web.ntfb.org/page.aspx?pid=287 Rosales, C. (2012, April 30). A good turn after turn. The Dallas Morning News, p. B01.

34. List of Figures and Tables Figure 1. Federal Food Assistance Eligibility Within Food Insecure Population in Dallas County. Map the meal gap, food insecurity in your county. Retrieved February 26, 2013 from feedingamerica.org website: http://feedingamerica.org/hunger-in-america/hunger-studies/map-the-meal-gap.aspx Figure 2. Prevalence of Food Insecurity in the United States, Average 2009-2011. Key statistics and graphics: State-level prevalence of food insecurity. Retrieved February 20, 2013 from ers.usda.gov website: http://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/key-statistics-graphics.aspx#foodsecure

35. List of Figures and Tables Figure 3. Digital QR Code Printed on Bags of Mrs. Baird’s Bread and the Flyer. Google URL shorten-er. Retrieved on March 14, 2013 from Google website: http://goo.gl/ Figure 4. Pyramid Scheme Organization of the Virtual Food Drive Donors Figure 5. NTFB Screen Shot of Virtual Food Drive Store. Donate food. Retrieved April 2, 2013 from ntfb.org website: http://web.ntfb.org/page.aspx?pid=276

36. List of Figures and Tables Figure 6. Trophy for Competition Winner. Adapted image retrieved February 26, 2013 from shutterstock.com website: http://thumb10.shutterstock.com/photos/thumb_large/548344/99864143.jpg Figure 7: Pyramid Scheme Organization of Mrs. Baird’s Virtual Food Drive Donors Table 1. Budget for Pyramid Scheme Virtual Food Drive Community Action Project