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Design Principles for the Electronic Portfolio

Design Principles for the Electronic Portfolio. contrast. To establish a hierarchy of importance or to focus a reader’s attention, make some things look different than others Establish difference by using contrast

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Design Principles for the Electronic Portfolio

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  1. Design Principles for the Electronic Portfolio

  2. contrast • To establish a hierarchy of importance or to focus a reader’s attention, make some things look different than others • Establish difference by using contrast • Contrast is created when two elements are very different (such as in size, boldness, or color).

  3. contrast Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH 45056 513.524.1111 no contrast contrast creates emphasis Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH 45056 513.524.1111

  4. repetition • Repetition visually unifies your portfolio • Repetition involves repeating design elements throughout document

  5. repetition • Repetition visually unifies your document • Repetition involves repeating design elements throughout document

  6. proximity • Proximity, or closeness, of elements implies a relationship. • Group related elements close together and unrelated elements apart.

  7. proximity Designs, Inc. 513.524.1111 Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH 513.524.1111

  8. alignment • Related elements (text/graphics) in a document should be visually connected to one another • Aligning related elements shows visual connection • Elements may be aligned left, right or centered. Related elements should also be horizontally aligned.

  9. alignment arbitrary alignment Designs, Inc. 513.524.1111 Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH right alignment • Mary Lynn Pickel • Designs, Inc. • 515 Dogwood Dr. • Oxford, OH 45056 • 513.524.1111

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