1 / 12

Amben Rose

Amben Rose. Market Research. Define the Problem. Why this is the problem. When stocking my store I would like to be able to know what dress type I should have the most of in stock, and I believe that casual dresses are what women would prefer to purchase. Objective.

elsie
Download Presentation

Amben Rose

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Amben Rose Market Research

  2. Define the Problem

  3. Why this is the problem • When stocking my store I would like to be able to know what dress type I should have the most of in stock, and I believe that casual dresses are what women would prefer to purchase.

  4. Objective • Women like casual dresses better then other dress types • Generally women spend less on casual dresses

  5. Obtain Data http://www.surveymonkey.com/s/87VYHGV

  6. What type of dress do women prefer?

  7. What do women see themselves spending on a casual dress

  8. Secondary data • You have no idea how hard it is to find a graph about casual dresses vs. non casual dresses….

  9. Analyze Data

  10. Recommend Solutions My solution for the problem I have addressed in this power point would be to stock a lot of casual dresses and sell them for a cheap price that still gives us a profit.

  11. Increase, increase, decrease • We would Increase Profits by stocking more dresses and promoting and advertising the new casual dresses that are new in stock. • We would increase Efficiency by having more people on the floor making customers happy and having more cashiers so everyone can go faster. • We would Decrease Expenses by charging just enough over expenses to make a profit but still making it cheap enough for customer budget.

  12. Solution • People said that they like casual dresses better then any other dress. People also said they would buy a casual dress cheaper then other dresses. I was trying to find what dresses I should stock and at what price. Based on the data that I have collected people love casual dresses and want to buy them for cheap . My solution is to stock more casual dresses then any other dress type and to sell them at a price that benefits me as well as the consumers budget.

More Related