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Online Shopping! Shani gorman

Online Shopping! Shani gorman. ( http :// www.youtube.com/watch?v=FKatE5bRtmg. What?. Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

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Online Shopping! Shani gorman

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  1. Online Shopping!Shani gorman (http://www.youtube.com/watch?v=FKatE5bRtmg

  2. What? • Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. • A shift from real time market to digital market. • Alternative names are: e-Commerce, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store.

  3. When? • In 1990 Tim Berners-Lee a British scientist working at CERN laboratory wrote the first web browser WWW which then changed most research processes and ways of businesses seeing a whole new market to evolve • 1994 a company called Netscape released a browser, enabling anyone to type a name in the Navigator browser and visit a webpage • Then transactions and business started happening over the web urging every company to have a “.com”. To address security issues Netscape 1.0 introduced SSL encryption (Secure Sockets Layer ), for secure transaction

  4. why • An online shop allows people to shop online rather than them going to an actual shopping center • the process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping.

  5. Where? • The largest of these online retailing corporations are eBay and Amazon.com, both based in the United States.

  6. who? • A successful web store is not just a good looking website • . Understanding the customer's wants and needs is essential. • Customer needs and expectations are not the same for all customers. Age, gender, experience and culture are all important factors.

  7. Who? • It is easier to lose a customer than to gain one. • Even a "top-rated" website will not succeed if the organization fails to practice common etiquette

  8. Click stream • A clickstream is the recording of the parts of the screen a computer user clicks on while web browsing or using another software application. . • Clickstream data of online stores contains information useful for understanding the effectiveness of marketing and merchandising efforts,

  9. How • Online customers must have access to the Internet and a valid method of payment in order to complete a transaction • Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine.

  10. How? • shopping cart • "checkout" process • Once a payment has been accepted, the goods or services can be delivered in the following ways: • Downloading • Drop shipping • In-store pick-up • Printing out • Will call • Ex: http://www.foreverg.com/#

  11. Advantages • No national or international barriers • Best bargain • 24 hours a day • many consumers have Internet access both at work and at home • reviews

  12. Disadvantage • Information and reviews Online stores must describe products for sale with text, photos, and multimedia files • In a conventional retail store, clerks are generally available to answer questions • Fraud and security concerns • , hackers • Phishing

  13. tips • http://www.youtube.com/watch?v=KkEzuDQvUh4 • http://pages.ebay.com/help/policies/privacy-policy.html

  14. Cyber Monday • is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving • The term made its debut on November 28, 2005 in a Shop.org • total sales reached $1.98 billion on Cyber Monday, a 17% increase from 2011

  15. Facts • E-commerce B2C product sales totaled $142.5 billion representing about 8% of retail product sales in the United States. • The $26 billion worth of clothes sold online represented about 13% of the domestic market and with 72% of women looking online for apparel, it has become one of the most popular cross-shopping categories. • Forrester Research estimates that the United States online retail industry will be worth $279 billion in 2015

  16. conclusion • A shift from real time market to digital market. • An online shop allows people to shop online rather than them going to an actual shopping center • Even though there are disadvantages, there are many advantages and ways to resolve disadvantages

  17. Questions??

  18. Sources • http://www.going-shopping.co.uk/Where_did_online_shopping_start/ • http://www.boutell.com/newfaq/history/commerceh.html • http://www.pfsweb.com/blog/cyber-monday-2012-the-results/ • http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/ • http://www.searchenginejournal.com/cybermonday-2012-breaks-sales-records/53386/ • http://link.springer.com/content/pdf/10.1007/978-1-4615-1627-9_4#page-1 • http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/

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