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Business English: Session 7. Listening Practice Preparation for the presentation+news Identifying referents Prefixes and suffixes (cont.). Taiwan: The biggest brands you've never heard of.
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Business English: Session 7 Listening Practice Preparation for the presentation+news Identifying referents Prefixes and suffixes (cont.)
Taiwan: The biggest brands you've never heard of • TAIPEI, Taiwan (CNN) -- The fastest growing names in the electronics world are companies few consumers know. But if you have computers or phones by Apple, Dell, IBM or HP, chances are you already have an Acer, Asus, HTC or other electronics product in hand from Taiwan. • Now these faceless giants are building brand names of their own and grabbing a bigger slice of the global retail action. For example, Asus -- once the world's biggest supplier of computer motherboards -- now has 20 percent of the world's laptop market thanks to its low-priced netbook line.
Brand Taiwan in the spotlight • http://edition.cnn.com/2009/BUSINESS/07/21/taiwan.electronics.brand/index.html#cnnSTCVideo Listen and find the information of the following numbers from the VDO. • 2007 • 20% • 8 hours • 9-12 months • 3 years ago
Answer the following questions • What is the topic of this VDO? • What is the main idea of this VDO? • Name 2 electronic brands from Taiwan. • Have you ever used any products from Taiwan? • What do you think about Taiwanese products?
Indentifying referents • These words or phrases signals the reader to seek meaning or locate the referents for them which is previously mentioned in the text. • A wrong identification would lead to confusion and misinterpretation of the passage.
Pronoun I, we, you, they, he, she, it • Personal Pronouns • Subject Pronouns • Object Pronouns • Possessive Adjs • Reflexive Pronouns • Relative Pronouns • Demonstratives • Indefinite Pronouns • Others me, us, you, them, him, her, it my, our, your, their, his, her, its myself, ourselves, yourself, themselves, himself, herself, itself who, which, that, whose, where, when this, that, those, these (may also be used before noun phrases) someone, everyone, everything, something, no one both, most, many, one, ones, the former, the latter, several, here, there
Referents • Also there are several other ways of referring back to something that has been already been mentioned. • They may use several different words to name the same thing Synonym. Example: An orange can be a delicious snack. This citrus fruitis also very healthful because it is a good source of vitamin C.
Referents • The use of expressions ‘the former’ and the ‘latter’ to refer to separately to two things or groups of things. Analog computers are measuring computers, whereas digital computers are counting computers. The formerare not versatile, that is they cannot perform as many functions as the latter.
Referents • The use of nouns to refer to actions and events. Nouns which refer to events and show your feelings about them are:
Example Parents may complain that their child eats badly at meals but is always begging for food between meals. This problemwill not arise if the parents are strict about food between meals.
Referents • The use of various nouns to refer back to whole sections of previous text. Example: “Mike, what are you doing to do this evening?” – “You know that’s a good question… I don’t really know.” Nouns which refer to texts are:
Quiz 3 • -skimming and scanning for information. • -identifying referents. • -finding synonym. • -identifying parts of speech. • -case study: Azim Premji
