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Presented by: Fiona, Milton, Clayton, Gary

Presented by: Fiona, Milton, Clayton, Gary. Background. French  apparel  company, La Chemise Lacoste founded in 1933. Founders: René Lacoste , André Gillier. Known as BCBG (Bon Chic Bon Genre). Recognized by green crocodile label. 2005: 110 countries (pays), 50 million products.

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Presented by: Fiona, Milton, Clayton, Gary

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  1. Presented by: Fiona, Milton, Clayton, Gary

  2. Background French apparel company, La Chemise Lacostefounded in 1933 Founders: René Lacoste, André Gillier Known as BCBG (Bon Chic Bon Genre) Recognized by green crocodile label 2005: 110 countries (pays), 50 million products

  3. Unveiled remarkable invention – the steel raquette de tennis The French tennis team won at Davis Cup, with “a crocodile on their hearts” Won his first junior tournament at Paris Tennis Club court Tennis and René LACOSTE 1921 1928 1933 1961 1963 1991 • Won his 2nd Wimbledon Singles title, • Davis Cup, • Publishes “Tennis” Launched first LACOSTE polo shirt in white “jersey petit piqué” Designed the first LACOSTE chaussures de tennis

  4. L12.12 the code name • A revolutionized polo shirt design to replace uniform • L for lacoste • 1 for its unique fabric, cotton petit piqué • 2 for the short sleeved design • 12 for the number of versions that Lacoste finally selected

  5. Advertisements

  6. “Save Your Logo” • 13 countries in the world have fewer than 5000 crocodiles left • Protection of biodiversity on the planet • Safeguard projects all over the world • Release, preservation, breeding, financial aid, research

  7. ATHLETES

  8. Le Vocabulaire • La chemise- the shirt • Bon Chic Bon Genre- preppy • Pays- countries • Un peu d’air sur terre

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