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Making Money with Windows Phone Applications and Games

Making Money with Windows Phone Applications and Games. Retail…. The Marketplace Hub. Promotion & Discoverability. Smart multi-variable algorithmic ranking for popular and new. Daily promotion drives high visibility for the best apps and games. Browse the catalog and discover new content .

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Making Money with Windows Phone Applications and Games

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  1. Making Money with Windows Phone Applications and Games

  2. Retail…

  3. The Marketplace Hub

  4. Promotion & Discoverability Smart multi-variable algorithmic ranking for popular and new Daily promotion drives high visibility for the best apps and games Browse the catalog and discover new content

  5. Browse, Filter, Search & discover

  6. Informed Purchase Decisions Try and buy Detailed product description Screen shots Reviews & ratings Related apps Optional game content rating More apps by developer

  7. Manage App & Game Updates Notifications of app updates on the Marketplace hub View the details of a specific update Choose to update a single app or game Update all apps at once or view the update details of a single app or game

  8. Drive Consumer Connection Every app appears in App list Pin a favorite app to Start Live tiles offer a unique way to connect with your customers Provide dynamic information about your app, game, business or other products

  9. Rapid, Transparent & Predictable Rapid & Reliable Transparent • Streamlined self service portal • Tools & information • End-to-end management • Control markets, pricing & publishing • Detailed published policies • Clear process • Manage your product or business • Everything you need to know • Set & deliver on predictable rhythm • Clearly communicate timelines • From registration, submission to payout Predictable

  10. How You Profit • Single software distribution channel • World wide access • Ease of discovery • Convenient updates & distribution Active merchandising • 70% revenue share • Trial API • Credit card & mobile operator billing • Paid,freemium, ad funded and free apps

  11. Where Developers Get Paid Taiwan Hong Kong Singapore 30 markets world wide

  12. Application Platform High Level Architecture Tools Runtime Phone Emulator Sensors Media Data Location Samples Documentation Phone Notifications Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Portal Services Cloud Services Notifications App Deployment Registration Marketplace Location Identity Feeds Validation MO and CC Billing Social Maps Certification Business Intelligence Publishing Update Management

  13. Developer Portal Learn… Build… Publish… Earn… http://developer.windowsphone.com

  14. Get the Windows Phone Developer Tools Build your Silverlight or XNA Framework application Register to publish Distribute your application Getting Started

  15. Registration Create an account Get validated Submit applications Existing accounts just work…

  16. Publishing Principles Predictable experience Transparency and predictability in policies and publishing process Great tools and support

  17. Publishing Process .xap .xap .xap .xap .xap .xap .xap .xap Application and Game Submission .dll .dll .dll .dll .dll .dll .dll .dll App Packaging & Validation App submission Marketplace Windows Phone 7 Deployment Service Apply Test Criteria Add Metadata Sign

  18. Key Considerations Apply best practices for packaging apps Use trial licenses for better sell through Consider the Windows Phone Marketplace test criteria

  19. Application Packaging Use .NET localization best practices Package multiple languages within the XAP Leverage trial support via the API

  20. Trial API Implement IsTrial() API Up-sell to full-priced content = greater sales You control functionality or license duration Trial API Usage Example if (CurrentLicense.IsTrial().Equals(true)) { // Application is in trial mode, so // upsell to full priced content }

  21. Test Criteria Principles Phone functionality is protected Applications are well-behaved on the phone The certification process is predictable and timely for developers

  22. Test Criteria Pillars Evaluated against regional policies Localization review Meets Microsoft standard for global content policies Meets application type guidelines Applications are reliable Applications use resources efficiently Applications are free of malicious software Applications do not interfere with the phone functionality technical validation policy validation market validation

  23. Tools and Resources Geographical sales and fulfillment reports Integrated licensing for trial applications Device registration service

  24. Device Registration api Unlock retail devices for development Manage registered devices through the developer portal

  25. Summary Introduction to Windows Phone Marketplace How you make money Publishing applications is fast, transparent, and predictable

  26. Call to Action Get the Windows Phone Developer Tools Connect with the community at the developer portal Build your Silverlight or XNA Framework applications Register, publish and start earning money!

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